The Affiliate Growth Series with Pavel Ketsuk
Learn from our 2025 Affiliate of the Year
New to affiliate marketing? This series is built for you.
The Affiliate Growth Series is a 12-part training designed to help you grow inside the HighLevel ecosystem the right way. Led by Pavel Ketsuk, the 2025 HighLevel Affiliate of the Year, this series gives you a clear roadmap from beginner to top tier affiliate.
You’ll learn how to build authority, create systems that convert, activate trials, retain users, and scale with confidence. By the end of the series, you’ll have the structure and strategy to approach affiliate marketing like a real business.
Scroll to watch the series
Lesson 1: Affiliate Mindset, Goals and Positioning
Homework
Decide your positioning: Educator, Strategist or Niche Authority
Talk through your strategy with your affiliate manager( speakwith.us/expandteam )
Audit your current approach
Identify what has produced results for you so far
Lesson 2: The HighLevel Core Offer & Positioning
Homework
CONNECT WITH YOUR AFFILIATE MANAGER IF YOU HAVEN'T! speakwith.us/expandteam
Write your unique edge using this format: I help [WHO] get [WHAT] by [HOW]
List 3–5 things you can create and give away (templates, checklists, scripts, swipe files, setups)
Pick your main value angle (make money, save money or save time)
Write your “free trial” framing in one sentence (why it matters and what they get)
Update your messaging so it leads with outcomes, not features
Lesson 3: Your First Affiliate Funnel
Homework
Your 7-Day Launch Checklist - MUST DO (to launch):
Build opt-in page (headline, form, button)
Film 5-10 min VSL (simple structure)
Build VSL page with bonuses listed
Add GHL affiliate link to VSL page
Write 6 emails (use Chat GPT)
Set up email workflow in GHL
Install Google Analytics
Test entire funnel
LAUNCH
Deadline: 7 days from today
Lesson 4: Finding Your Affiliate Lane
Homework
Your Interest Map completed
At least 3-5 test videos filmed & posted on YT
Notes on what felt natural vs. forced
Your initial content ideas
Examples of how you're showing personality