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Limited Time Offer:

How Chris Koerner uses HighLevel to build offers that sell on day one

The $97 Digital Product Launch System

Most marketing workshops stop at building an audience. This one gives you the complete system to quickly launch a $97 digital product and promote it to that audience.

April 20-21, 12 PM EDT

Go from audience to revenue with a proven digital product system

In this workshop, you'll learn how to grow an audience with short-form content and monetize it by launching a $97 digital product.

  • How short-form video creates the most asymmetric growth opportunity available today

  • A retention-first framework that gets the algorithm to push your content for you

  • Proven hook and CTA strategies backed by real performance data

  • How to package knowledge you already have into a product people will pay for

  • The pricing psychology behind why $97 outperforms $47

  • A complete launch system (emails, payments, delivery, automation) built inside HighLevel

Join Chris Koerner and learn the exact frameworks he used to generate 11.9M podcast downloads in one year, build an audience of over 100 million monthly content consumers and launch digital products that convert on day one.

Start your free 14-day trial of HighLevel

To access this workshop, you’ll need a HighLevel account. Start a free 14-day trial and unlock the full platform, the snapshot and the training so you can follow along and build in real time.

What you’ll build in this workshop

Session 1 – Build the Audience Machine

Go from zero to a content-driven growth engine by mastering the mechanics of short-form video and email capture.

  • Why average view duration is the only metric the algorithm rewards

  • The "Hide the Idea" framework for increasing watch time

  • Negative hooks and trimmed CTAs that boosted percentage viewed

  • Platform-specific playbooks for YouTube Shorts, Twitter/X, Instagram and more

  • Email capture systems built inside HighLevel (landing pages, forms, trigger links, automations)

  • A content-to-email pipeline that feeds every platform into one centralized contact list

Session 2 – The $97 Launch Playbook

Turn your knowledge into a digital product and launch it with a proven system for emails, pricing, payments and delivery.

  • How to package docs, templates, trainings and SOPs you already have into a sellable product

  • Why $97 beats $47 (backed by A/B test data on conversions, refunds and lifetime value)

  • The launch email structure that converted 2–3x better by showing price upfront

  • One-click checkout with Stripe, plus automated delivery inside HighLevel

  • A/B testing on price, email length and landing pages to find your best combination

  • Full launch math and revenue forecasting so you know your numbers before you send

When your audience trusts you and your offer is dialed in, launching stops feeling like a gamble and starts feeling like a system.

Why audience + product is a growth advantage

Short-form content is the fastest way to build an audience from scratch. When paired with a proven launch system and HighLevel's AI tools, it becomes a revenue engine.

Retention before reach

Retention before reach

Master watch time and the algorithm does the distribution for you.

Systems over guesswork

Systems over guesswork

Use repeatable frameworks for content, emails and launches instead of starting from scratch every time.

Built-in execution

Built-in execution

Capture leads, send emails, collect payments and deliver products from one platform.

Meet your trainers

Chris Koerner

Chris Koerner

Owner of The Koerner Office

Chris is a lifelong serial entrepreneur who has started over 80 businesses and built a content platform reaching over 100 million people every month. He generated 11.9M podcast downloads in a single year and has become a leading voice on using AI tools to build apps and products without code. He'll share the exact frameworks behind his audience growth and digital product launches so you can apply them to yours.

Paulson Thomas

Paulson Thomas

Director of Business Development, HighLevel

Paulson has helped thousands of agencies and service businesses design scalable marketing systems. He’ll walk you through how to implement this inside HighLevel so it actually clicks and sticks.

Hear from Real Customers About their Experience

Andrew Fox
SuperAffiliate AI
Angela Sutton
MarketFastForward
Jessica McEwan
NextWave Suite
Joana Maas
Automate & Scale
Mohammed Bhutta
Minaret Building Company
Jaycee “CeCe” Tan
Sally AI

Sana Gebarin

Vibration Mentor
Patrick Allmond
Stop Doing Nothing Media
Jen Antoniou
Elu Creative Solutions
Your First (or Next) Client Is Just One Quick Win Away

Turn attention into revenue

Join the workshop and learn how to build an audience with short-form content, package what you already know into a $97 digital product and launch it with a system that handles emails, payments and delivery.

If growing your influence and revenue matters this year, this is where to start.

Your First (or Next) Client Is Just One Quick Win Away

*Disclaimer: Guest instructor is a HighLevel Affiliate and may earn commission if you purchase or sign up through links shared during this workshop. The strategies, examples, and results shared are based on personal experience and individual case studies. Results are not typical and may vary based on factors including effort, experience, and market conditions. HighLevel does not guarantee income, revenue, or specific results. Course access requires a valid credit card to start a HighLevel trial. Billing begins automatically after the trial unless canceled. Cancel anytime. AI tools help automate tasks, but still need setup and human guidance. Testimonials reflect individual experiences and may not be typical.

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