Join Michael Cooch as he walks you step by step through the exact system to land clients consistently… then turn those wins into predictable monthly recurring revenue.
By the end of the workshop, you’ll have a clear client acquisition playbook, a low-barrier offer that converts and a proven path to turn one-time clients into long-term revenue.
How to approach prospects with a low-barrier offer that converts
The exact pitch framework to start and steer conversations
Discovery questions that uncover real buying intent
Simple objection handling that keeps deals moving
How to land paying clients fast with a repeatable process
How to upgrade clients into $300–700/month recurring accounts
The key triggers that open the door for upsells
Conversation frameworks that make growth feel natural
The 3-stage ascension model that builds trust and revenue over time
How to turn small wins into scalable, predictable MRR

Michael Cooch is the founder and CEO of LVRG Ventures Inc. He has spent his career selling to small businesses across IT, marketing and training and has built multiple companies recognized on INC’s Fastest Growing Companies list.
He holds an MBA from Babson College, the world's top-ranked entrepreneurship school. Through his programs, he’s trained thousands of agencies on how to close clients and build predictable MRR.

Emma Jackson is a Senior Manager of Product Marketing at HighLevel, where she leads a data-driven, creative team responsible for go-to-market strategy, messaging and positioning across the platform.
Disclaimer: Access to this workshop requires a valid credit card to start a 14-day HighLevel trial. Billing for the plan you select during sign-up ($97/month for Starter or $297/month for Unlimited, plus applicable taxes) will automatically begin. You can cancel anytime to stop future charges via your account settings. The workshop content is for educational purposes only and does not guarantee income. Results vary and are not guaranteed. The experiences and methods described by Michael Cooch are individual to him and are not representative of typical results for all users. Michael Cooch is a compensated affiliate partner of HighLevel and earns commissions for referrals.