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Start Your AI Business
Learn How to Build, Price & Sell AI Services in 2 Days
Featuring Mike Cooch
A live two-day system for structuring and pricing your AI services... so you stop guessing what to charge and start building revenue you can actually forecast.
September 21-22, 12 PM EDT
Structure it. Price it. Scale it.
You've got HighLevel. You've got the AI tools. What you don't have yet is an answer for the client who asks, "What's this going to cost me?", that doesn't involve a spreadsheet and a guess.
How to build an offer ladder across Software, Systems, Agency Services and Leadership, each with its own price point and margin
How to package software and services separately so customers keep their tools even when their service needs change
How to turn the HighLevel features you're already using into one repeatable, sellable system
How to choose a price and position that sets buyer expectations before they see your proposal
How to find and fix margin leakage without defaulting to a discount
A 12-month growth plan for repricing existing customers with confidence
Join Mike Cooch and learn the exact strategies he used to take Everon Technology Services onto the INC 5000 list three years running, then build a second company that hit $300K a month in recurring revenue in its first year. From IT managed services to marketing agencies, he'll show you how to package and price the AI services you're already building inside HighLevel.
Start your free 14-day trial of HighLevel
To access this workshop, you’ll need a HighLevel account. Start a free 14-day trial and unlock the full platform, the snapshot and the training so you can follow along and build in real time.
What you’ll build in this workshop
Day 1: Package for scale
Day one builds the structure: an offer ladder designed to handle growth, custom work and overhead without your margins taking the hit.
Build an offer ladder across software, systems, agency services and leadership, each with its own price point, delivery requirements and margin
Separate software from services so customers keep the tools they rely on even when their service needs change
Turn the HighLevel features you already use into one packaged, repeatable system instead of a pile of loose tools
Day 2: Price with purpose
Day two turns that structure into a number: a pricing strategy built to protect your margins, your customer relationships and where your business is headed.
Choose a price and position that shapes what a buyer expects before they see your proposal
Find where your margin is quietly leaking and fix it without reaching for a discount
Build a 12-month growth plan and learn how to reprice existing customers with confidence
When your funnel knows who it's talking to and your data shows you what's working, growth stops feeling random and starts feeling repeatable.
Why packaging + pricing is the new scale advantage
Most agencies are sitting on more services than they're pricing and more customers than they're retaining. A clear offer ladder fixes the first problem. Purposeful pricing fixes the second. Together, they compound.
Stop discounting your way to margin
A structured offer ladder lets you price for value instead of defaulting to a discount every time a client pushes back.
Know what a customer is actually worth
Separating software from services shows you where your real margin lives instead of guessing at a blended number.
Built inside one platform
Package, price and deliver software, systems, agency services and leadership offers all from HighLevel without stitching together separate tools.
Meet your trainers
Mike Cooch
CEO, ServicesThatScale
Mike built Everon Technology Services from nothing into an IT managed services provider that made the INC 5000 list of fastest-growing companies three years in a row, then sold it. He took what he learned and built a second company in marketing services that hit $300K a month in recurring revenue by the end of its first year. Since then he's trained thousands of entrepreneurs on how to run the same "Services That Scale" playbook inside HighLevel.
Paulson Thomas
Director of Business Development, HighLevel
Paulson has helped thousands of agencies and service businesses design scalable marketing systems. He’ll walk you through how to implement this inside HighLevel so it actually clicks and sticks.
Hear from Real Customers About their Experience
Andrew Fox
SuperAffiliate AI
Angela Sutton
MarketFastForward
Jessica McEwan
NextWave Suite
Joana Maas
Automate & Scale
Mohammed Bhutta
Minaret Building Company
Jaycee “CeCe” Tan
Sally AI
Sana Gebarin
Vibration Mentor
Patrick Allmond
Stop Doing Nothing Media
Jen Antoniou
Elu Creative Solutions
Turn what you already do into a business you can price with confidence
Join the workshop and learn how to build an offer ladder that scales, price your services with purpose and reprice existing customers without losing them.
If knowing exactly what to charge matters to your business this year, this is where to start.
*Disclaimer: Guest instructor is a HighLevel Affiliate and may earn commission if you purchase or sign up through links shared during this workshop. The strategies, examples, and results shared are based on personal experience and individual case studies. Results are not typical and may vary based on factors including effort, experience, and market conditions. HighLevel does not guarantee income, revenue, or specific results. Course access requires a valid credit card to start a HighLevel trial. Billing begins automatically after the trial unless canceled. Cancel anytime. AI tools help automate tasks, but still need setup and human guidance. Testimonials reflect individual experiences and may not be typical.
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