ProfitEngines: Seven Figures Sold. Zero Customers Left. One Year Later: A $40K/Month AI Growth Engine Built From Scratch on HighLevel.
How Matt Coffy walked away from a multi-million dollar agency exit with nothing but a handful of loyal clients, then rebuilt ProfitEngines into a content, ads and AI voice business doing $40K a month in recurring revenue in under two years.
Summary
Matt Coffy sold PracticeBloom in 2024 after building it into an Inc. 5000 fastest-growing company. The sale agreement let him keep a small seed group of clients. Everything else… the team, the systems, the pipeline… stayed with the buyer. He started ProfitEngines from that seed group and rebuilt around AI voice and chat, a proprietary Content OS, and HighLevel management. One year in, he's running roughly $40K a month in recurring revenue across 30 active clients and 30 hosting accounts, with a 7-person team and a client roster that now includes a 50-location VC-backed group building AI voice and chat into their internal systems.
HighLevel Products used
HighLevel CRM and pipeline management (client fulfillment)
Conversational AI (voice and chat bots, sold as a standalone $199/mo product)
Two-way texting and unified communications
Workflow and automation building for client accounts
Forms and funnels for lead capture
Agency reporting and account management
Web hosting (bundled add-on for 30 additional clients)
Content distribution infrastructure supporting the Content OS offer
Monthly recurring revenue rebuilt from zero in under two years, following a full agency sale.
Trailing 12-month net volume for ProfitEngines, the business Matt started from scratch after his 2024 exit.
Active paying clients, plus 30 additional web hosting clients running through HighLevel.
Team members today, grown from a single carryover hire out of the PracticeBloom sale.
The Challenge
A seven-figure exit that started him back at zero, in a niche he'd already left once
Matt didn't fail his way into ProfitEngines. He sold his way into it. PracticeBloom was the successful outcome, a multi-million dollar medical-niche agency that made the Inc. 5000 list before he sold it in 2024.
The problem was what came after the wire hit his account: no team, no systems, no client base beyond a small carve-out group written into the sale agreement. He'd built and scaled an agency once already. Now he had to prove it wasn't a fluke, with less than he started with the first time.
A consulting business that couldn't hold its clients
Before ProfitEngines found its footing, Matt leaned on consulting work with other agencies. It paid the bills but it didn't stick. Consulting clients came and went by nature, and he found himself pulled into other people's operational problems instead of building his own. He eventually walked away from the coaching work entirely to focus on ProfitEngines.
A content model clients were built to resist
The Content OS system, ProfitEngines' subscription content engine, sounded simple: produce hundreds of pieces of content a month for clients. In practice, most clients didn't want to show up on camera or hand over source material. Building the systems to extract usable content out of camera-shy business owners took far longer than building the content itself.
Starting the acquisition engine over from nothing
The referral and word of mouth pipeline that fed PracticeBloom for over a decade didn't transfer with the sale. ProfitEngines had to build a new one, mostly through cold outreach and direct calling, aimed at a completely different opportunity: AI lead generation for local businesses that had never worked with him before.
"We've had to build everything from scratch all over again. It was difficult to remove myself from the problems surrounding building a new agency while doing coaching. So I gave up on the coaching." — Matt Coffy
The Solution
Stack the offer: content first, HighLevel second, AI on top
Matt didn't rebuild PracticeBloom. He built something more modular. ProfitEngines sells in layers, starting with content and adding whatever a client's business actually needs on top of it, rather than forcing every client through one fixed package.
The offer structure:
Content OS ($1,500/mo) – the proprietary content engine and the foot in the door for most new clients
Chatbot / AI voice and text ($199/mo) – conversational AI sold standalone or bundled in
Facebook ads + HighLevel management ($499/mo)
Facebook + Google ads + HighLevel management ($899/mo)
SEO ($500/mo)
Each layer stacks on top of HighLevel as the operational backbone. The same system that runs a $199/mo chatbot client also runs the 50-location VC-backed group integrating AI voice and chat into their internal systems, a scale Matt says wouldn't have been possible without HighLevel doing the connective work between products.
"It's whatever the business needs. We stack the offer like Lego bricks based on their requirements." — Matt Coffy
The Results
From a carve-out client list to a VC-backed 50-location account
One year after starting from a fraction of his old client base, Matt has rebuilt ProfitEngines into a $ 40K-a-month recurring business.
The clearest proof point isn't the top line. It's what happened inside one client's business. ProfitEngines took them from losing $10,000 a month to clearing over $100,000 a month in profitability in eight months, while their revenue grew from $100,000 to $500,000 a month over the same stretch.
That result, built on the same Content OS, ads and HighLevel stack sold to every client, is now attracting accounts an agency his size wouldn't typically land, including a VC-funded group operating across 50 locations.
Trailing 12-month net volume
Rebuilt from the client carve-out remaining after a full agency sale in 2024.
Active paying clients plus hosting accounts
All acquired since 2024, largely through cold outreach and referral.
Team members
Grown from one carryover hire to a full team in under two years.
Client profitability turnaround
One client moved from negative $10,000 a month to over $100,000 a month in profitability in 8 months.
"I've helped one of our clients go from negative $10,000 a month in profitability to over $100,000 a month, in the course of 8 months." — Matt Coffy
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Disclaimer: The results shared in this case study reflect the experience of one HighLevel user and are not typical or representative of what other users may achieve. ProfitEngines' growth and revenue outcomes are specific to their unique business model, market and execution. Revenue figures represent gross revenue during the stated period and do not reflect expenses or net profit. HighLevel makes no representations, warranties or guarantees regarding potential earnings, client growth or business success. This content is for illustrative and informational purposes only and does not constitute a business opportunity, franchise offering or earnings guarantee. Past performance does not predict future results and individual results will vary significantly.
