April 25, 2018
The first thing customers see when they look for your business online are its ratings and reviews. Having a good star rating and quality review content will drive interest in your business. Most importantly it can be the thing that pushes the customer to make a purchase.
Because consumers can take a long time to purchase, things can get lost a long the way. But if you your business has created a great online presence, have a lot better chance of guiding that potential customer from awareness to purchase and beyond.
The first thing every business needs is to be seen, if you want to attract new customers, it’s important that customer know who you are and what you do. Traditionally you would have bought advertising in your local newspaper, radio station, television, or billboards to get your customers attention.
Online reviews are most important when customers start looking for your a business that does what you offer. Most consumers don’t go directly to a business’s web site or URL. They either type the name of that business into a search engine (Google) or search for a type of business near them that matches what they are looking for.
Now the question is how do you make sure your business comes to the top of the results? You need to make sure your online presence is optimized for local search. One of the components Google uses to do this is online reviews. Google uses something called an “algorithm” which is essentially a formula to determine who comes out on top when people search for a particular phrase or keyword. Reviews are a big part of who comes out on top of these searches.
If your business isn’t at or near the top you’re not going to be found by your customer and your not going to have them visiting your website let alone experiencing your top quality services.
Once you’re found the next step is to get the customer engaged, this is where your rating really matter, if you’re a low star rated business or you only have a couple of reviews the likelihood a customer is going to choose your business is low.
On the other end of the spectrum if all the consumer sees are 5-star reviews they are going to be wary because while they want a great provider a perfect provider is unheard of and starts alarm bells ringing in the mind of your customer.
If you want your customer to visit your website or contact your business it’s important that your reviews provide the proof they need to make that next big leap to buying your product.
Did you know that 90% of consumers say that online reviews impacted their purchase decisions. In fact customers say that online reviews matter as much as personal referrals or recommendations from friends.
Be the Best You Can Be
The most influential time when working with customers is right after the sale has been made. As soon as the sale is complete it’s time to work on customer loyalty. But how do online reviews impact customer loyalty?
The answer is easy. Online reviews not only help get your website found and customers, but the feedback can be used to make your business better. Online reviews can identify the processes that are working and which ones need some improvement. If you’re committed to using reviews to make your business better, your customer will repay you with their loyalty.
HowProsperMD Can Help
Request a demo to see how our review management platform can help you automate the process of requesting and collecting great customer reviews online.ProsperMD’s mobile friendly process can help your business build a great online presence, raise it’s search engine rankings, and generate great online reviews. In turn this will boost local SEO and ultimately revenue.