HighLevel Affiliate Program Policies

This is the official rulebook for participating in the HighLevel Affiliate Program. Your participation in our Program means you agree to these policies, so please read them carefully. We've tried to make them as straightforward as possible. These Policies are part of your legal agreement with us.

• Code of Conduct

  We've built our reputation on trust and transparency, and we expect our Affiliates to do the same. As a HighLevel Affiliate, you must adhere to the following principles:

  • Be Honest and Accurate. Never make false, misleading, or exaggerated claims about HighLevel, our products, or what users can achieve. Your promotions should be truthful and based on your actual experience.

  • Add Value. Your content should be your own and provide genuine value to your audience. You should not simply copy and paste materials from our site unless you receive express permission.

  • No Spam. You must not engage in any form of spamming, including unsolicited mass emails, texts, or social media messages. All communications must comply with applicable laws, including CAN-SPAM and the TCPA.

  • Respect Intellectual Property. You may only use HighLevel's trademarks and brand assets as we permit. You may not modify our logos, use our name in a way that implies you are an employee or part of HighLevel, or use our brand in your domain names or social media handles.

  • No Self-Referrals. You cannot use your own affiliate link to purchase a HighLevel subscription for yourself. This is considered fraudulent activity and may result in termination from the program and forfeiture of commissions.

  • Play Fair. Do not use cookie-stuffing, pop-ups, or other fraudulent techniques to generate commissions.

• Disclosure Requirements (FTC Compliance)

  Transparency is not just a good practice; it's the law. The Federal Trade Commission (FTC) requires you to disclose your relationship with HighLevel clearly and conspicuously. This means your audience must be able to easily see and understand that you will earn a commission if they make a purchase through your link.

  What is a “Material Connection”?

  A material connection is any relationship that might affect the weight or credibility your audience gives to your endorsement. This includes, but is not limited to:

  • Receiving a commission or payment when someone buys through your link.

  • Receiving a free or discounted HighLevel subscription.

  • Receiving free products, swag, or other gifts from us.

  • Having a family or employee relationship with HighLevel.

  You must disclose all material connections. For example, if you received a free account and you earn a commission, you must disclose both.

  How to Disclose:

  Your disclosure must be Clear and Conspicuous.

  • Make it Clear: Use simple, unambiguous language.

    • Good Example: “I earn a commission if you buy through my link.” or “(Paid Link)”

    • Bad Example: “affiliate link,” “commissionable link” (not clear to all readers).

  • Make it Conspicuous: The disclosure must be easy to see. It should be in a font and color that are easy to read and not hidden in a footer, a block of hashtags, or behind a “more” link.

  • Place it Properly: The disclosure should be placed as close as possible to the endorsement or affiliate link itself.

  Examples by Platform:

  • Blog Posts/Websites: Place the disclosure at the top of the post before the main content.

  • Social Media (Instagram, Facebook, etc.): Place the disclosure at the beginning of the caption, before any “read more” cut-off.

  • Videos (YouTube, TikTok): The disclosure must be made both audibly in the video and visually in text superimposed on the video itself, near the beginning. A disclosure only in the description is not sufficient.

  • Every Post is Separate: If you create multiple posts or videos promoting HighLevel, each one must have its own disclosure.

  Note: The examples above are for illustration only. They may not fit every platform, format, or situation. It’s your responsibility to make sure your disclosures meet current FTC guidelines and any other applicable laws, which can change over time. These examples aren’t legal advice and following them doesn’t guarantee compliance.

• Marketing, Privacy, and Compliance

  You are responsible for ensuring all your marketing activities comply with the law. All marketing emails and text messages you send must clearly identify you—not HighLevel—as the sender. You are the sole ‘designated sender’ under CAN-SPAM, TCPA, and state laws, and you are solely responsible for all related compliance obligations.

  • Email Marketing (CAN-SPAM Act): Any email you send promoting HighLevel must comply with the CAN-SPAM Act. This includes using accurate headers and subject lines, identifying the message as an ad, including your physical address, and providing a clear opt-out mechanism that you honor promptly.

  • Calls and Text Messages (TCPA & State Laws): You must obtain prior express written consent from a consumer before sending them any marketing text messages or making automated calls. This consent must be “one-to-one,” meaning the consumer knowingly agrees to receive marketing calls or texts specifically about HighLevel from you. You must keep clear records of this consent. You must comply with all federal, state, and local laws where you market HighLevel, including stricter state telemarketing laws (such as those in Florida, Oklahoma, Texas, and Washington).

  • Data Privacy and Security: You must handle all personal information you collect in accordance with applicable data privacy laws (like GDPR and CCPA) and the HighLevel Terms of Service and Data Processing Agreement. This includes honoring all data subject rights requests (such as for access or deletion) and securing the data you collect. You must also maintain and publish your own privacy policy that accurately describes how you collect, use, and share personal information in connection with the Program. In your privacy policy, you must also clearly disclose that you act as an independent affiliate of HighLevel and not as HighLevel itself.

    To the extent that you process or transfer Personal Data across international borders in connection with the Program, you shall ensure that such transfers comply with all applicable data protection laws and regulations, including but not limited to those governing cross-border data transfers. You shall implement appropriate safeguards as required by such laws, and shall not transfer Personal Data to any jurisdiction that does not provide an adequate level of data protection, unless such transfer is otherwise permitted by law and subject to appropriate safeguards. You agree to cooperate with HighLevel in addressing any data transfer compliance requirements.

  • Sanctions and Export Controls: You may not promote HighLevel to, or engage with, any Sanctioned Person or in any Sanctioned Country. The list of Sanctioned Countries and Sanctioned Persons changes over time. It’s your responsibility to stay current with those updates and ensure ongoing compliance. The latest designations are published by the U.S. Treasury’s Office of Foreign Assets Control (OFAC) at https://ofac.treasury.gov. You may not directly or indirectly export, re-export, or transfer HighLevel products to prohibited countries or individuals, or allow our products to be used by them.

  • Jurisdictional Compliance: You are solely responsible for understanding and complying with all applicable laws, regulations, and ordinances in the jurisdictions where you operate, market, or engage with potential customers. This includes, but is not limited to, laws related to advertising, marketing, data privacy, consumer protection, telemarketing, and electronic communications in your local jurisdiction and any jurisdiction where your marketing activities may reach.

  • Complaint Handling: You must notify us within 24 hours if you receive any complaint related to your promotional activities or content connected to HighLevel. Send complaints to [email protected].

  • Monitoring: We may review your promotional activities, such as websites, landing pages, ads, social posts, emails, and similar promotional channels to make sure they follow the Program Policies and the law. We may do this ourselves or through a trusted vendor.

  Failure to comply with these rules can result in significant fines and legal liability for both you and HighLevel. We take this very seriously and will terminate any affiliate who violates these rules.