HighLevel Affiliate Program Policies

Code of Conduct

We've built our reputation on trust and transparency, and we expect our Affiliates to do the same. As a HighLevel Affiliate, you must adhere to the following principles:

• Be Honest and Accurate. Never make false, misleading, or exaggerated claims about HighLevel, our products, or what users can achieve. Your promotions should be truthful and based on your actual experience.

• Add Value. Your content should be your own and provide genuine value to your audience. You should not simply copy and paste materials from our site unless you receive express permission.

• No Spam. You must not engage in any form of spamming, including unsolicited mass emails, texts, or social media messages. All communications must comply with applicable laws, the Telephone Consumer Protection Act (“TCPA”), the Controlling the Assault of Non-Solicited Pornography And Marketing Act (“CAN-SPAM”), and related laws.

• Respect Intellectual Property. You may only use HighLevel’s trademarks and brand assets as we permit. You may not modify our logos, use our name in a way that implies you are an employee or agent of HighLevel or that implies that you have the authority to enter into contracts or create obligations on behalf of HighLevel, or use our brand in your domain names or social media handles.

• No Self-Referrals. You cannot use your own affiliate link to purchase a HighLevel subscription for yourself or your business. This is considered fraudulent activity and may result in termination from the program and forfeiture of commissions.

• Play Fair. Do not use fraudulent techniques to interfere with tracking or generate commissions. This includes cookie stuffing, forced redirects, pop-ups intended to set cookies, masking referral URLs, or claiming credit for sales you didn’t actually influence. We may deny or reverse commissions for suspected manipulation.

• No Re-Affiliation Games. Do not encourage or help existing HighLevel customers cancel, transfer, or change accounts to remove a prior affiliate relationship or create a new one with you–even at the request of the customer. If a customer cancels and re-subscribes under a different affiliate within 30 days, we may deny commission credit and/or terminate you from the program and forfeit your commissions.

• Keep Your Link Clean. Use your affiliate link as we provide it. Do not modify, redirect, refresh, or manipulate it, and do not share it with another affiliate.

• Keep it Current. If something you’ve said about HighLevel becomes inaccurate, correct or remove it promptly.

• Competitor Comments. If you comment on HighLevel competitors, make clear you’re not speaking for HighLevel, and keep it truthful and fair. You may not make misleading or disparaging statements for the purpose of promoting HighLevel.

Engagement Requirement

After your second referred customer, you must have a live conversation with a HighLevel team member about affiliate practices before you can receive additional commission payouts. We will set up a video call and, if for some reason, scheduling does not work due to time zones, we may do it over email instead. Failure to complete this engagement may result in delayed or forfeited commission payouts.

Disclosure Requirements (FTC Compliance)

Transparency is not just a good practice; it's the law. The Federal Trade Commission (FTC) requires you to clearly and conspicuously disclose your relationship with HighLevel. This means your audience must be able to easily see and understand that you will earn a commission if they make a purchase through your link.

What is a “Material Connection”?

A material connection is any relationship that might affect the weight or credibility your audience gives to your endorsement. This includes, but is not limited to:

• Receiving a commission or payment when someone buys through your link.

• Receiving a free or discounted HighLevel subscription.

• Receiving free products, swag, or other gifts from us.

• Having a family or employee relationship with HighLevel.

You must disclose all material connections. For example, if you received a free account and you earn a commission, you must disclose both.

How to Disclose:

Your disclosure must be clear and conspicuous.

• Make it Clear: Use simple, unambiguous language.

  • ✓ Good: “I earn a commission if you buy through my link.” or “(Paid Link)”

  • ✗ Bad: “affiliate link,” “commissionable link” (not clear to most readers).

• Make it Conspicuous: The disclosure must be easy to see. It should be in a font and color that are easy to read and not hidden in a footer, a block of hashtags, or behind a “more” link.

• Place it Properly: The disclosure should be placed as close as possible to the endorsement or affiliate link itself.

Examples by Platform:

• Blog Posts/Websites: Place the disclosure at the top of the post before the main content.

• Social Media (Instagram, Facebook, etc.): Place the disclosure at the beginning of the caption, before any “read more” cut-off.

• Videos (YouTube, TikTok): The disclosure must be made both audibly in the video and visually in text superimposed on the video itself, near the beginning. A disclosure only in the description is not sufficient.

• Every Post is Separate: If you create multiple posts or videos promoting HighLevel, each one must have its own disclosure.

Platform Tools Aren't Enough. Using a platform’s built-in branded content or partnership label (like Instagram's “Paid partnership” tag) is helpful, but it doesn't replace a clear written or spoken disclosure.

Syndication. If your content gets shared or syndicated to other platforms, make sure the disclosure travels with it.

Note: The examples above are for illustration only. They may not fit every platform, format, or situation. It’s your responsibility to make sure your disclosures meet current FTC guidelines and any other applicable laws, which can change over time. These examples aren’t legal advice and following them doesn’t guarantee compliance.

Marketing, Privacy, and Compliance

You are responsible for ensuring all your marketing activities comply with the law. All marketing emails and text messages you send must clearly identify you—not HighLevel—as the sender. You are the sole ‘designated sender’ under CAN-SPAM, TCPA, and state laws, and you are solely responsible for all related compliance obligations.

• Email Marketing (CAN-SPAM Act): Any email you send promoting HighLevel must comply with the CAN-SPAM Act. This includes using accurate headers and subject lines, identifying the message as an ad, including your physical address, and providing a clear opt-out mechanism that you honor promptly. 

• Calls and Text Messages (TCPA & State Laws): You must obtain prior express written consent from a consumer before sending them any marketing text messages or making automated calls. This consent must be “one-to-one,” meaning the consumer knowingly agrees to receive marketing calls or texts specifically about HighLevel from you. You must keep clear records of this consent. You must comply with all federal, state, and local laws where you market HighLevel, including stricter state telemarketing laws (such as those in Florida, Oklahoma, Texas, and Washington).

• Data Privacy and Security: You must handle all personal information you collect in accordance with applicable data privacy laws (like the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”)) and the HighLevel Terms of Service. This includes honoring all data subject rights requests (like access or deletion requests) and keeping the data you collect secure. 

You must also maintain and publish your own privacy policy that accurately describes how you collect, use, and share personal information in connection with the Program. In your privacy policy, you must also clearly disclose that you act as an independent affiliate of HighLevel and not as HighLevel itself.

If we share personal data with you (like prospect or customer information), you agree to our Data Processing Agreement (“DPA”), which governs how you handle that data. If you don't receive personal data from us, you are still responsible for following privacy laws for data you collect on your own.

To the extent that you process or transfer Personal Data across international borders in connection with the Program, you shall ensure that such transfers comply with all applicable data protection laws and regulations, including but not limited to those governing cross-border data transfers. You shall implement appropriate safeguards as required by such laws, and shall not transfer Personal Data to any jurisdiction that does not provide an adequate level of data protection, unless such transfer is otherwise permitted by law and subject to appropriate safeguards. You agree to cooperate with HighLevel in addressing any data transfer compliance requirements.

• Sanctions and Export Controls: You may not promote HighLevel to, or engage with, any Sanctioned Person or in any Sanctioned Country (each as defined in the Affiliate Program Agreement). The list of Sanctioned Countries and Sanctioned Persons changes over time. It’s your responsibility to stay current with those updates and ensure ongoing compliance. The latest designations of “Sanctioned Persons” and “Sanctioned Countries” are published by the U.S. Treasury’s Office of Foreign Assets Control (OFAC) at https://ofac.treasury.gov. You may not directly or indirectly export, re-export, or transfer HighLevel products to prohibited countries or individuals, or allow our products to be used by them.

• Jurisdictional Compliance: You are solely responsible for understanding and complying with all applicable laws, regulations, and ordinances in the jurisdictions where you operate, market, or engage with potential customers. This includes, but is not limited to, laws related to advertising, marketing, data privacy, consumer protection, telemarketing, and electronic communications in your local jurisdiction and any jurisdiction where your marketing activities may reach.

• Complaint Handling: You must notify us within 24 hours if you receive any complaint related to your promotional activities or content connected to HighLevel. Send complaints to [email protected].

• Monitoring: We may review your promotional activities, such as websites, landing pages, ads, social posts, emails, and similar promotional channels to make sure they follow the Program Policies and the law. We may do this ourselves or through a trusted vendor.

Failure to comply with these rules can result in significant fines and legal liability for both you and HighLevel. We take this very seriously and will terminate any affiliate who violates these rules.

Brand Safety and Prohibited Content

Do not promote HighLevel through websites, platforms, or channels that involve illegal, fraudulent, or unlawful activity. Do not associate HighLevel with pornography or sexually explicit content, hate or discriminatory content, malware, spyware, or other content that could reasonably harm our brand.

Promotions, Coupons, and Contests

Do not offer discounts, coupons, promo codes, free trials, prizes, or other incentives related to HighLevel unless we expressly authorize it in writing. Do not run contests, sweepstakes, or giveaways referencing HighLevel without our prior written approval.

No Business-in-a-Box; No Income Guarantees

Do not represent HighLevel as a franchise, business opportunity, or “business-in-a-box.” And while you can talk about the opportunity to earn commissions as an affiliate, do not make specific income guarantees or promise that anyone, whether a customer or a prospective affiliate, will achieve particular financial results. Earnings depend on individual effort, and results vary.

Look and Feel; No Impersonation

Do not copy, resemble, or mirror the look and feel of HighLevel’s websites, applications, or marketing materials. Do not frame our website in a way that creates confusion. Do not impersonate HighLevel or any HighLevel employee, and do not suggest you can bind or represent us. Do not claim or imply that you possess privileged, confidential, or insider information about HighLevel, whether from prior employment, a personal relationship, or any other source, or offer to share such information as an incentive for any person to use your affiliate link or referral code.

 Sub-Affiliate Networks

Unless we agree otherwise in writing, do not promote HighLevel through a sub-affiliate network or let any third party use your affiliate link.

Defamation and Harassment

Do not engage in defamation, slander, libel, harassment, or abusive conduct related to HighLevel, our employees, customers, or community. You may share honest opinions, but they must be truthful, non-misleading, and expressed responsibly.

Personal Conduct Standards

Affiliates represent the HighLevel community. You are expected to conduct yourself professionally and respectfully in all interactions connected to HighLevel, the Program, and the HighLevel community, including at events, in online spaces, and in communications with HighLevel employees, contractors, customers, and other affiliates.

Conduct that HighLevel determines reflects poorly on the Program or the HighLevel community may result in corrective action under the Affiliate Program Services Agreement, up to and including removal from the Program and forfeiture of unpaid Commissions. This applies whether or not the conduct occurred in your capacity as an Affiliate.

Consequences of Violations

A violation of these Policies is a violation of your Affiliate Program Services Agreement. If you break these rules, we may take any action described in Section 7 of the Agreement, including suspending Commission payments, revoking Program benefits, restricting event participation, or removing you from the Program and forfeiting unpaid Commissions. We may act immediately and without prior notice.