All-in-one CRM platform

Visitors don’t wait for business hours. AI Chatbot doesn’t either.

Right now, someone is on your website. Asking a question. Ready to book. And nobody's there to answer them. HighLevel's AI chatbot is designed to respond instantly, help qualify leads in real time, answer questions and book appointments so you stop losing the leads you already paid to attract.

No obligations. No contracts. Cancel anytime.

Why SPEEd WINS

Speed matters more than ever

Many businesses are losing leads simply because they respond too slowly.

Our platform data shows the average human response time to a new lead is 3 hours and 21 minutes.

3h 21min

Average human response time to a new lead

<5min

When leads are far more likely to convert

Our platform data shows the average human response time to a new lead is 3 hours and 21 minutes.

But research from MIT found that businesses are dramatically more likely to qualify and convert leads when they respond in under 5 minutes.*

While your team is busy, offline or asleep, leads are still asking questions, comparing options and deciding who to book with.

Our AI Chatbot is designed to respond instantly, engage leads the moment they reach out and help keep the conversation moving before they move on to someone else.

Source: MIT Lead Response Management Study

Why you need this tool

Your funnels are leaking money. Here's where.

Problems

Prospects call but nobody answers, so they move to the next business.

Leads slip through because manual follow-up can't keep pace.

Your chatbot captures a name but nothing happens after that.

Solutions

AI that is designed to respond, qualify and book appointments around the clock.

Automated follow-up that can be triggered the moment a conversation starts

One platform where chatbot, CRM and calendar work together.

Why you need HighLevel

The AI chatbot that’s connected to your entire business.

Many chatbots capture a name and stop there. HighLevel's AI chatbot lives inside the same platform that runs your CRM, automations, calendar and follow-up. Every conversation can help move leads closer to being booked and sold.

AI chatbot conversations that sound natural

Natural-sounding replies trained on your business. It’s designed to help answer questions, handle objections and book appointments while you focus on everything else.

AI that can understand your business

Choose your AI model and upload FAQs, website content and support docs so your AI chatbot can give accurate, on-brand answers.

Cross-channel deployment

Launch your chatbot across live chat, SMS, Facebook Messenger, Instagram DMs and WhatsApp from one dashboard.

CRM & pipeline integration

Every chatbot conversation updates your CRM automatically. Leads get tagged, scored and routed to the right pipeline stage.

Workflow automation

Trigger follow-up emails, texts and tasks the moment a chatbot conversation ends. No manual handoff required.

Built-in booking calendar

Your chatbot can check real-time availability and help book appointments on the spot. Confirmations and reminders are designed to go out automatically.

How it works

Three steps to running your agency like a machine

Simplify your entire client acquisition process into three repeatable stages. Set it up once and let it work for you.

Pipeline

Capture more leads

Your AI chatbot helps greet visitors, answer their questions and collect their info before they ever think about leaving.

AI replied · 2s

Automate your nurture

Conversations trigger follow-up sequences automatically. Emails, texts and reminders fire based on real visitor behavior.

Deal closed · $4,200

Own your market

Every conversation tracked. Every lead scored. Every booking attributed. You stop reacting and start scaling.

Social Proof

Join the businesses growing with HighLevel

Straight from business owners who replaced their patchwork tech stack and never looked back.

HighLevel is the best software for agencies. If you have an agency and don’t use HighLevel, I don’t know what you’re doing. HighLevel lets you fulfill, manage and communicate with all your clients and team members in one platform.

- Raasaan

We’ve used HighLevel to scale our operations by centralizing all the different software tools an agency needs into one platform. We used to pay for 10 or 20 subscriptions every month. Now it’s just one. That alone has saved us a lot of money.

- Rodrigo C.

HighLevel is such amazing software. From the complete CRM, automations, chat widgets, invoicing and more, this is going to be a game changer for my business. The support I have received in implementing the software has been next-level! All of my questions have been answered and the amount of documentation, videos and support readily available is so valuable. Highly recommend.

- Courtney C.

HighLevel is the gold standard for all-in-one automation platforms that combine CRM, Calendar, Text Messaging, Website, Sales Funnels, Digital Courses, Memberships, Quizzes/Surveys, Forms, E-Signatures, Invoices, and Text-To-Pay to name a few. If you're wondering which business to partner with for your agency's back-end systems, look no further than HighLevel. You won't be disappointed!

- Tamra M.

Once I dove into HighLevel, I fell in love. I had so much fun building automations and systems. We got rid of Calendly, ClickFunnels, and all the extra tools. Our cost per lead dropped dramatically. Our overhead dropped dramatically. It was amazing.

- Abraham S.

HighLevel is an absolute game-changer for businesses looking to streamline their marketing, sales, and automation. The platform is incredibly powerful, offering everything from CRM and automated follow-ups to funnel building and reputation management, all in one place! Highly recommend HighLevel to any business owner looking for an all-in-one solution with top-tier customer service.

– Soy S.

Perfect all-in-one solution for my digital business. Set up sales funnels, automation, and payment processing in days without any tech hassle. Clean interface, reliable integrations, and an excellent support team. Way better value than using multiple tools. Exactly what online entrepreneurs need.

- Ajie W.

Before HighLevel came into my life, I was very stressed about customer fulfillment, the customer journey, follow-ups, leads, marketing, both organic and paid… But HighLevel shifted everything for me… with so many features, it is absolutely worth it.

– Sana G.

HighLevel integrates perfectly with what I already do, teaching people how to build agencies, products, and offers. It’s amazing to have one platform that lets me do all of it in one place and to show my clients the same tool so they don’t need six different platforms to build funnels, take payments or run their business.

– Jamil V.

Pricing

Everything you need to capture, convert and follow up

AI chatbot included in every HighLevel plan. Claim your 14-day free trial to experience HighLevel before you commit.*

Starter

$97 /Month

Perfect for freelancers & solo marketers

3 Sub-Accounts

Unlimited Contacts

Unlimited Users

24/7 Support

All Core Features

Experience it for 14 Days FREE

$297 /Month

Built for growing agencies

Everything in Starter Plan and...

Unlimited Sub-Accounts

User/Agent Reporting

Rebill Phone & Email (no markup)

Basic API Access

Experience it for 14 Days FREE

Agency Pro

$497 /Month

Ideal for SaaSPRENEURs & Agencies looking to go SaaS

Everything in Unlimited Plan and...

SaaS Mode

Automated Sub-Account Creation

Rebill Phone & Email with Markup

Advanced API Access

Experience it for 14 Days FREE

*Credit card required. You'll be auto-charged at your selected plan rate when the trial ends unless you cancel. Cancel anytime in account settings.

HighLevel vs Generic Tools

Why businesses choose HighLevel over other chatbots

Your chatbot should know what your CRM knows

HighLevel connects every conversation to your pipeline, contacts and revenue so your chatbot can help sell with context.

One platform can replace your entire stack

CRM, chatbot, funnels, email, SMS, calendars and payments in one place. Fewer subscriptions. Fewer things that break.

Built-in AI can do more of the heavy lifting

Train it on your business. Deploy it across every channel. Once it’s configured, let it book, respond and follow up without you.

FAQ

Got questions?

We got answers.

What is HighLevel?

HighLevel is an AI-powered all-in-one sales, marketing and automation platform with a fully built-in AI chatbot. Instead of stitching together a separate chatbot tool, CRM, calendar and automation platform, you get everything in one place. Train your chatbot, deploy it across channels, automate follow-up and track revenue from a single dashboard.

How does the AI chatbot work?

HighLevel's Conversation AI can be trained on your business. Feed it your website, FAQs or Google Docs and it can learn how to answer visitor questions with natural-sounding conversation. It can respond across live chat, SMS, Facebook Messenger, Instagram DMs and WhatsApp. And it can book appointments directly into your calendar.

What is Conversation AI?

Conversation AI is the AI engine behind HighLevel’s AI chatbot experience. It helps power automated conversations, lead qualification, appointment booking and follow-up across multiple channels.

What tools can HighLevel replace?

HighLevel can replace your funnel builder, CRM, email marketing platform, SMS tool, scheduling software, reputation management system and automation platform. Often, tools like ClickFunnels, HubSpot, Mailchimp, Calendly and Zapier can be consolidated into a single login.

Can I customize what the chatbot says and does?

Yes. You can train the chatbot on your own content, control its tone and tailor its responses to match your brand voice. You can also set up specific workflows so the chatbot triggers follow-up emails, texts or internal tasks based on how a conversation goes.

Does the chatbot work outside of business hours?

Yes. That's one of the biggest advantages. The AI chatbot is designed to run 24/7 so visitors who land on your site at midnight can get the same quality response as someone who visits at noon. Every conversation is logged in your CRM and follow-up sequences trigger automatically.

Is there a free trial?

Yes. You can start with a 14-day free trial to explore the full platform before committing to a paid plan. No long-term contracts. A credit card is required, but you won't be billed until the trial period ends. Cancel anytime.

Does HighLevel offer support if I get stuck?

Yes. HighLevel provides 24/7 support via live chat, email and Zoom. You also get access to onboarding resources, a searchable help center, a community forum and weekly live training sessions.

Disclaimer: Individual results vary and are not guaranteed. AI features assist with specific tasks and may require human review. Feature availability varies by plan. A valid credit card is required to start a free trial. You will be automatically charged at your selected plan rate at the end of your 14-day trial unless you cancel. Cancel anytime in account settings. Third-party product names referenced on this page are trademarks of their respective owners and are used for comparison only.