HighLevel’s Cookie Policy
Last updated: JUNE 2025
This Cookie Policy explains how HighLevel Inc. (“HighLevel,” “we,” “us,” and “our”) uses cookies and similar technologies to recognize you when you visit our website at gohighlevel.com (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases, we may use cookies to collect Personal Information (as defined in our Privacy Policy) or information that becomes Personal Information if we combine it with other information.
Introduction and Scope
This Cookie Policy (the “Policy”) is designed to assist you in understanding how and why HighLevel Inc. (“HighLevel,” “we,” “us,” or “our”) use cookies and other similar technologies (“cookies”) on our website gohighlevel.com and on any webpage linking to this Policy (collectively, the “Website”) to collect and develop data. We use cookies to allow the Website to operate, to increase its functionality and efficiency, to analyze how you use it so that we can improve it, to tailor the content and information that we display to you, to provide you with targeted advertisements, and fulfill other legitimate purposes as described below.
Cookies and Other Tracking Technologies
A cookie is a small text file stored on your device (computer, phone, tablet, etc.) that contains information about your browser and online activity. This information often consists of a string of numbers and letters that uniquely identifies your device. We may also use local storage to improve your experience with our Website, for example, by enabling features, remembering your preferences and speeding up our Website functionality.
Our Website may also employ a software technology called clear GIFs (a.k.a. web beacons) that helps us better manage content on our Website by providing insight into which content is most effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, that are used to track the online movements of Website users. We may also use local shared objects, pixels, or other similar tracking technologies, such as mobile advertising IDs and tags for similar purposes as described in this Policy.
Types of Cookies
We use session and persistent cookies on our Website. The session cookies are deleted or removed when you close your browser. The persistent cookies may remain on your device after you close your browser, but they have an expiration date.
Some of the cookies placed on your device through our Website are first-party cookies, meaning they are placed directly by us. Others are third-party cookies, meaning they are placed on your device through our Website by third parties, such as Google.
How We Use Cookies on our Website
Strictly Necessary Cookies
The following cookies are necessary for our Website to function, and cannot be turned off. You may still be able to set your browser to block or alert you about some of these cookies, but if you block these cookies, some parts of our Website will not work.
| Owner | Provider | Purpose | Duration |
|---|---|---|---|
| HighLevel | HighLevel (first-party cookie) | HighLevel uses certain cookies (like _helpkit_session) to verify cookie session data integrity and track unique sessions for providing customer support and tracking help tickets. | Session |
| HighLevel | HighLevel (first-party cookie) | HighLevel uses certain cookies (like _tracking_consent and _fprom_code) for internal business purposes like supporting contractual business relationships and storing a user’s privacy preferences. | Up to one year |
| Cloudflare | Cloudfare.com | Cloudflare uses various cookies (including __cf_bm) to manage bots and authenticate users and trusted web traffic. | Session |
| Google.com | Google uses the _GRECAPTCHA cookie for the purpose of providing risk analysis. | 6 months |
Performance Cookies
The following cookies allow us, among other things, to count Website visits and traffic sources so that we can measure and improve the performance of our Website.
| Owner | Provider | Purpose | Duration |
|---|---|---|---|
| HighLevel | HighLevel (first-party cookie) | HighLevel uses cookies (such as _landing-page, v2_session_history_, and v3_first_session_event_) to track, report and analyze session details and website interactions. | Up to one year |
| Google Analytics | Google.com | Google Analytics uses performance cookies (such as _ga, _gclxxxx, _gid, _ga_xxxxxxxxxx, _gat) to provide statistical data on how a visitor uses the website and to limit the amount of data recorded on high traffic volume websites. | Up to one year |
| LeadConnector | LeadConnector | LeadConnector uses cookies (like msgsndr_id) to manage affiliate links and split testing of the website. | Up to one year |
| Microsoft Clarity | clarity.microsoft.com | Microsoft Clarity uses cookies (such as _clck and _clsk) to collect information about how visitors interact with the website, which helps in creating reports and improving the site. | Up to one year |
| Shopify | Shopify.com | Shopify uses various analytics cookies concerning marketing and referrals such as _shopify_s, _shopify_sa_t, _shopify_sa_p, and _shopify_y. | Up to one year |
Functional Tracking Technologies
The following cookies enable the Website to provide enhanced functionality and personalization. They may be used by us or by third-party providers whose services we have added to our pages.
| Owner | Provider | Purpose | Duration |
|---|---|---|---|
| HighLevel | HighLevel (first-party cookie) | HighLevel uses cookies (like cart_currency) to facilitate transactions on the checkout page. | Thirteen days |
| Freshworks | Freshworks | Freshworks uses cookies (such as _x_w) to store information about data related to tracking a help ticket and enabling customer service chat support on the current session. | Session |
| linkedin.com | LinkedIn uses cookies (such as bcookie or lidc) for its content sharing buttons. | One year | |
| Microsoft Clarity | clarity.microsoft.com | Microsoft Clarity uses cookies (such as SM and CLID) as a web analytics product that provides insights on user behavior and website performance. | Session |
| Shopify | Shopify.com | Shopify uses various cookies in connection with shopping activities, consent management and customer logins, including _orig_referrer, _tracking_consent, and secure_customer_sig | One year |
Marketing Cookies
Marketing cookies may be used on our Website by our advertising partners to collect data about your online activity, such as your visits to our Website, the pages you have visited, and the links you have followed. They are used by our advertising partners to build a profile of your interests and show you relevant advertisements on our Website as well as other sites. We and third parties also use social media cookies to show you ads and content based on your social media profiles and activity on our Website. They’re used to connect your activity on our Website to your social media profiles so the ads and content you see on our Website and on social media will better reflect your interests.
| Owner | Provider | Purpose | Duration |
|---|---|---|---|
| Facebook.com | Facebook uses cookies (such as _fbp) to deliver a series of advertisement products such as ad measurement and retargeting. | Two months | |
| Google.com | Google uses cookies (such as NID and _gcl_au) to profile the interests of web users and sell advertising space, as well as to measure advertising performance. | Six months | |
| Microsoft Bing | Bing.com | Microsoft uses cookies (such as MR, SRM_B, MUID, and ANONCHK) to personalize advertising experiences, track user behavior, and analyze website performance. | One year |
| Reddit.com | Reddit uses cookies (such as _rdt_uuid) for tracking website view and performance of advertisements. | Session | |
| YouTube | Youtube.com | YouTube may use cookies (such as YSC and VISITOR_INFO1_LIVE) to support video viewing and to display targeted advertising. | Up to five months |
Managing Cookies
At this time, you can manage or disable cookies through your browser settings. Most browsers allow you to view, delete, or block cookies and to set preferences for certain websites. Please note, however, that if you reject certain cookies, you may not be able to access and use all of the features on our Website. For more information on how to manage cookies in your browser, please visit:
For more information about how to manage cookies, please visit https://www.aboutcookies.org/. You may also control your online behavioral advertising preferences and opt out from having your data processed by certain marketing companies by visiting http://www.youronlinechoices.com/ and http://optout.aboutads.info/. Please note that the opt-out preferences that you set using these tools may be nullified if you delete your cookies after setting them.
Managing Cookies
If we make any material change to this Policy, we will post the revised Policy to our Website and update the “Last Updated Date” above to reflect the date on which the new Policy became effective.
Contact Us
If you have any questions about this Policy, please contact us at [email protected].
CONTACT US
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400 North Saint Paul St.
Suite 920
Dallas, Texas 75201
Toll Free: +1 (888) 732-4197
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