HIGHLEVEL VS HUBSPOT

The platform that grows with you, not against you

HighLevel doesn't charge you for growth like HubSpot does, so you can scale your business without increasing your software costs.

“We were priced out of HubSpot as soon as we decided we wanted to look into adding the marketing hub. We were going to be paying $1,500–$2,000 a month. With HighLevel we are paying a third of that, with all of the features we want, plus more.”

Nathan Klug

Verified HighLevel user

HubSpot Importer

Migrate from HubSpot to HighLevel quickly

Switching from HubSpot to HighLevel is easy with our HubSpot Importer. Connect your HubSpot account and import your CRM data directly into HighLevel without rebuilding your setup by hand.

The importer can bring over:

Contacts
Companies
Deals
Pipelines
Stages
Custom fields
Emails
Notes and tasks

All while persevering supported CRM Structure. When the migration is complete, HighLevel gives you a detailed import report so you can quickly see what transferred successfully and review any errors or warnings.

One platform. No compromises.

Powering 180,000+ businesses with 7.7 billion leads managed and counting.

Starting at

$97/month

HubSpot's Marketing Hub starts at $800/month for 2,000 contacts and charges more as your list grows. HighLevel starts at $97/month with unlimited users, contacts and client accounts.

MONTHLY COST

HubSpot $800

HighLevel $97

Save up to 88% — every month

Everything in one plan

HubSpot splits CRM, funnels, email, SMS and automation across separate hubs with separate price tags. HighLevel includes all of it in every plan.

Built to resell

HighLevel includes unlimited sub-accounts and full white-label SaaS capabilities at every plan level. Rebrand the platform as your own and resell it to clients. HubSpot has no equivalent.

How HighLevel compares to HubSpot feature by feature

Feature

Disclaimer: HubSpot pricing and feature details reflect publicly available information at time of publication and are subject to change. Always verify current pricing from the original source.

Know exactly what you’ll pay before you grow.

Three plans. Every core tool included. Your monthly cost never goes up because your contact list did.

HighLevel pricing tiers

Unlimited contacts. Unlimited users. Scale your business without a tax on your growth.

Agency Pro

$497 /Month

Ideal for SaaSPRENEURs & Agencies looking to go SaaS

Everything in Unlimited Plan and…
SaaS Mode
Automated Sub-Account Creation
Rebill Phone & Email with Markup
Advanced API Access

Experience it for 14 Days FREE

Why businesses switch to HighLevel

Businesses just like yours make the switch everyday, here’s what they’re saying.

GHL for 6 years here. We just brought over a client from HubSpot and Mighty Networks, saving him $60k/year. Our new record.

- Rebecca

I have transitioned clients from HubSpot to GHL for the cost savings alone. The most recent saved them 90%, $2,700/month. The all-in-one functionality is honestly so instrumental to my success and my clients' success.

- Courtney

If you're paying $1K/month for HubSpot and not using enterprise features, GHL at $97 to $297/month is a no-brainer switch. Automated lead follow-up via SMS and email, calendar and booking management, pipeline tracking and reputation management for reviews. It does all of it.

- Chan

I've been using GHL for over 4 years after trying Pipedrive, HubSpot and others. GHL allows a lot more flexibility and offers a lot more services. I use it for contracts, websites, business communications, payments and workflows.

- Harry

By far it's the best tool that I've ever used. Saved me hundreds of dollars every single month just switching to it alone.

- Naomi

Frequently asked questions

PLATFORM AND PRICING

Does HighLevel include everything in one plan or do I need to buy add-ons?

Everything is included. CRM, email, SMS, funnels, calendars, automation, membership sites and reporting are all part of your monthly plan. There are no add-ons required to unlock core features and no per-user or per-contact fees. Usage-based costs like SMS sends and calls are billed separately at carrier rate.

Does HighLevel have a CRM like HubSpot?

Yes. HighLevel includes a full CRM with contact records, deal pipelines, tagging, segmentation and activity tracking. It is included in all plans at no extra cost. HubSpot's CRM is available for free but most sales and marketing features require a paid hub on top.

How does HighLevel's automation compare to HubSpot's?

HighLevel includes visual workflow automation across all plans: email, SMS, voicemail drops, in-app messaging and call actions. HubSpot's automation requires Marketing Hub Professional at $800/month or higher. At the same price point, HighLevel provides significantly more automation capability with no tier upgrades needed.

Is HighLevel a good fit for small businesses and solopreneurs?

Yes. HighLevel's $97/month Starter plan replaces the CRM, email marketing tool, scheduler, landing page builder and SMS tool most small businesses are paying for separately. Your monthly cost stays the same whether you have 500 contacts or 50,000. There is no contact-based pricing at any plan level.

Agencies, integrations and switching

Why do marketing agencies choose HighLevel over HubSpot?

HighLevel was built for agencies managing multiple clients. Every plan includes unlimited sub-accounts, white-label SaaS capabilities and multi-client automation. You manage every client's campaigns, pipelines and communication from a single login. Adding a new client doesn't increase your bill. HubSpot has no sub-account structure and no white-label offering at any tier.

Can HighLevel replace HubSpot for an agency entirely?

For most agencies, yes. HighLevel covers CRM, email marketing, SMS, funnels, landing pages, calendars, automation and client management in one platform. Most agencies find it also replaces several other standalone tools they were running alongside HubSpot.

Does HighLevel integrate with the tools I already use?

Yes. HighLevel connects with 500+ tools through its App Marketplace including Google Workspace, Zoom, QuickBooks, Slack, Shopify, Facebook and TikTok. For tools outside the marketplace, HighLevel's open API supports custom connections via webhooks and scoped tokens. See the full list at gohighlevel.com/integrations.

Does HighLevel work with Salesforce or other enterprise tools?

Yes. HighLevel connects to Salesforce via Zapier and its open API covering standard data sync and workflow triggers. For highly customized enterprise Salesforce setups, confirm your specific requirements with HighLevel's team before switching.

Does HighLevel have a tool to import HubSpot data automatically?

Yes. The HubSpot Importer connects directly to your HubSpot account and brings over contacts, deals, pipelines, stages and custom fields in a few clicks, no manual CSV exports required. The import runs in the background and generates a results report when it finishes so you can see exactly what transferred and flag anything that needs attention. For objects the importer doesn't yet cover, like workflows and tickets, the concierge migration team picks up from there.

How do you switch from HubSpot to HighLevel?

Switching typically takes one to two weeks. HighLevel's concierge migration team handles setup and onboarding at no additional cost. Contact records, CRM data, email templates, pipeline stages and segmentation all transfer. Automation workflows and landing pages are rebuilt in HighLevel most teams find this an opportunity to improve them rather than just replicate them.

See what the right platform can do for your business.

HighLevel is built for businesses that want to move fast, scale smart and keep costs predictable. One plan covers your whole team, all your clients and every tool you need.

Start Your 14 Day Free Trial Today!