Run a Referral Program in HighLevel

Did You Know You Can Run a Referral Program in HighLevel?

October 31, 20252 min read

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Turn word of mouth into a growth engine with the HighLevel referral program

What if your most loyal clients could become your best marketers? With HighLevel’s built-in referral program, you can transform referrals from chance encounters into a predictable, trackable growth strategy.

Using the HighLevel affiliate manager, you can launch and manage a full referral program directly from your dashboard - no third-party tools required. Whether you’re an agency owner or SaaS reseller, this feature empowers you to incentivize word of mouth and lower acquisition costs.

How the HighLevel referral program works

With just a few clicks, you can:

✔️ Create affiliate campaigns
✔️ Assign unique tracking links
✔️ Customize rewards (flat or tiered)
✔️ Provide pre-approved marketing copy
✔️ Manage payouts directly inside the platform

No more messy spreadsheets or complicated tracking systems. Affiliates get their own login portal, where they can track clicks, conversions and commissions owed - all in real time.

How to set up your HighLevel referral program

Setting up is simple:

1️⃣ Go to Marketing > Affiliate Manager in your HighLevel dashboard
2️⃣ Click on Campaigns > Add
3️⃣ Choose your referral link destination
4️⃣ Set your reward amount and structure (flat or tiered)
5️⃣ Assign affiliates from your contacts
6️⃣ Publish and start tracking referrals

Each affiliate gets a unique magic link that routes signups back to your campaign and displays inside their client portal.

Manage affiliates and payouts with ease

Inside the Affiliate Manager, you can view:

  • Total revenue from referrals

  • Conversion percentages

  • A list of affiliates and the campaigns they’re part of

When commissions are due, simply head to the Payouts section and process payments right inside HighLevel. You control the timing, amount and method - no extra tools required.

Why agencies and businesses love HighLevel’s referral program

✅ Lower customer acquisition cost
✅ Build a network of brand advocates
✅ Reward partners for real results
✅ Clone offers across multiple sub-accounts

By empowering your happiest clients to promote you with the right tools and incentives, you turn satisfaction into scalable growth.

Login or start a free trial today to try it for yourself!


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