Now You Can Launch Automated Drip Campaigns Based On a Call Outcome

When it comes to lead nurturing, timing and consistency are everything. That’s why HighLevel gives you the power to launch automated drip campaigns based on the outcome of a phone call—a game-changing feature for any team making lots of outbound calls.

HighLevel Drip Campaigns for Missed or Incomplete Calls

If you’re calling dozens (or hundreds!) of leads each day, many of them won’t answer right away. Instead of letting these contacts go cold, you can automatically enroll them into a targeted drip sequence—keeping your brand top-of-mind and increasing your chances of conversion over time.

Setting Up a Workflow in HighLevel

To get started:

1️⃣ Go to Automations and click Create Workflow

2️⃣ Choose Start from Scratch

3️⃣ Under the trigger, select Call Status

This trigger allows you to define which call outcomes should kick off the sequence.

Filters for Call Outcome Triggers

Add filters to target only the right scenarios:

• Call Direction: Set to “Outgoing”
  

• Call Status: Choose statuses like Busy, No Answer, Voicemail, or Cancelled

These indicate the call didn’t connect—and that’s your moment to automate follow-up.

Drip Campaign Actions That Drive Results

Once your trigger is set:

✅ Insert a Wait step (e.g., 10 minutes)

✅ Add an Email or SMS step with a relevant message

✅ Repeat with additional wait steps and messages over days or weeks

Alternatively, you can use the “Add to Workflow” action to drop the contact into a pre-built nurturing sequence—saving you time and keeping your automations organized.

Convert Missed Calls Into Customers

Not every call results in a connection or a sale—but that doesn’t mean the opportunity is lost. Whether a lead didn’t answer or needs more time to decide, this feature ensures no prospect is left behind.

Set it, schedule it, and watch your pipeline stay full with minimal manual effort. 🎯

Login or start a free trial today!