Automated Review Requests: A Key to Boosting Ratings

Automated review requests in HighLevel make it easier than ever to grow your online reputation while saving time and boosting customer satisfaction. With just a single automation and a simple pipeline setup, you can start sending customized review requests via SMS, email, or even WhatsApp 📈.

Automate Review Requests with HighLevel Pipelines

With HighLevel, you can trigger review requests automatically based on a contact’s stage in your pipeline. For example, once a lead moves to the “Customer” stage, HighLevel can instantly send out a review request with no manual follow-up required.

This is made possible using a Pipeline Stage Changed trigger inside your workflow automation. Once that stage updates to “Customer,” the automation kicks in, delivering a timely and relevant message.

Customize SMS, Email, and WhatsApp Review Requests

Inside the automation, you can:

• Choose the channel: SMS, Email, or WhatsApp

• Add custom fields like name, service, or location

• Use personalized review links (like Google My Business)

You can also configure a custom review link in your Reputation Settings—either pointing to a Google review page or a form on your website.

Enhance Results with Feedback Forms

Want to filter out less-than-stellar feedback? HighLevel lets you guide customers through a feedback funnel:

Step 1️⃣: Ask for satisfaction rating

Step 2️⃣: Route happy clients to your public review page

Step 3️⃣: Route unhappy clients to a private feedback form

This ensures only the most satisfied customers leave public reviews—while you still get actionable insights from others.

Best Practices for HighLevel Review Requests

✅ Use wait timers (e.g., 30 days post-purchase) before sending requests

✅ Send via multiple channels for higher response rates

✅ Leverage custom staff-specific review links if needed

✅ Always monitor and optimize your feedback form strategy

Automating review requests helps you collect more reviews, improve customer insights, and boost your reputation, all with less effort.

Relevant Help Articles:

• Automated Review Requests (Reputation Management)