Build an AI chatbot

Did You Know You Can Build an AI Chatbot without Knowing How to Write a Prompt?

June 18, 20252 min read

Introduction to Building an AI Chatbot with HighLevel

Think building an AI chatbot requires expert-level prompt engineering? Think again. With HighLevel, you can create a powerful, branded AI chatbot that answers questions, captures leads, and books appointments—without writing a single prompt. 💡

This revolutionary tool allows you to train your chatbot simply by uploading your business information. From there, it learns on its own and gets to work—ready to deploy across live chat, SMS, or Facebook Messenger.

Setting Up Your HighLevel Account

To get started, all you need is a HighLevel sub-account. Once inside, navigate to:

AI Agents ➡️ Conversational AI ➡️ Create Bot

Choose your bot’s function:

  • General Q&A

  • Appointment Booking

  • Or start from scratch

Then, name your bot, set it to autopilot (so it replies automatically), and select your communication channels like live chat.

Training Your Chatbot with Business Information

Here’s where it gets exciting: instead of writing prompts, simply train your bot using your business website or FAQs.

  1. Go to Bot Training

  2. Create or select a Knowledge Base

  3. Enter your website URL and FAQs

  4. Click Get Data

HighLevel scrapes your content and uses it to train the chatbot, letting you skip the hours of prompt engineering.

Customizing Chatbot Responses and Actions

You can tweak your bot’s behavior using:

  • Bot Goals: Modify personality, intent, and add custom values.

  • Actions: Assign tasks like booking appointments, selecting calendars, or triggering other automations.

Even though no prompts are required, HighLevel gives you the flexibility to adjust them if desired.

Deploying Your Chatbot on Various Platforms

Once you’re satisfied with your chatbot, it’s time to go live!

  1. Navigate to Sites ➡️ Chatbot ➡️ New

  2. Choose Live Chat Widget and customize it

  3. Click Get Code to install it on your external site

For HighLevel-built sites, simply toggle on the widget. For WordPress users, there’s a one-click integration option.

Conclusion: Simplicity Meets Power

With HighLevel, building a smart, self-learning AI chatbot is no longer just for techies. You get all the benefits of conversational AI—zero prompts required, full customization, and multichannel deployment—in just a few steps.


Login or start a free trial today!


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