sell more with HighLevel’s SaaS configurator

Did You Know You Can Bundle Apps from the App Store with Your SaaS Plans?

January 28, 20262 min read

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Increase your revenue with app reselling in HighLevel

If you’re only using HighLevel’s SaaS configurator to package core features, you’re missing out on a powerful opportunity to increase your value and your revenue. By leveraging apps from the HighLevel app marketplace, you can go beyond just reselling HighLevel - and start offering customized, niche-specific SaaS solutions that stand out in the market.

Let’s break down how it works and why it matters.

Customize your SaaS plans with HighLevel marketplace apps

Inside the SaaS configurator, you can now add apps directly from the HighLevel app marketplace to any of your SaaS plans. This means you’re not limited to just offering HighLevel’s built-in tools - you can expand your offer with additional apps that solve unique problems for your target audience.

Whether you’re targeting real estate agents, accountants, fitness pros or local service businesses, you can tailor your SaaS plans by installing industry-relevant apps, then bundling them into your pricing tiers.

✅ Simply go to the Marketplace Apps tab inside any SaaS plan

✅ Click the ➕ icon next to any app you’ve installed on your agency

✅ That app is now included in the sub-account and ready to use

Offer value and boost retention with niche-specific apps

By reselling marketplace apps alongside your SaaS, you create a unique selling proposition that separates you from competitors. For example, if you’re offering SaaS to accountants, you can add apps like EasyBill to streamline invoicing or client management.

Each app can unlock additional triggers and actions inside workflows, giving your users advanced automation options and making your offer much harder to walk away from.

Monetize paid apps with usage-based pricing

Want to turn installed apps into a new revenue stream? You can set usage-based pricing right inside HighLevel.

🔹 Navigate to the App Reselling section

🔹 Choose an app (like EasyBill) and click Set Up Usage-Based Pricing

🔹 Set your profit margin above the developer’s base price

Now, every time your customer uses a priced action (like “create customer” or “send invoice”), you earn a portion. It’s a scalable way to increase profit without raising your base plan prices.

Bundle, bill and build a stronger SaaS brand

With the ability to install and resell both free and paid apps through the SaaS configurator, you can create high-value, highly targeted SaaS plans. This isn’t just about offering more - it’s about offering smarter.

More customization = more sales opportunities

More automation = higher customer retention

More monetization options = more predictable revenue

If you’re ready to scale your SaaS with better tools and better profit margins, it’s time to start exploring the app marketplace inside HighLevel.inside the HighLevel platform.

Login or start a free trial today to try it for yourself!


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