Start automatically tracking your hottest leads

Did You Know You Can Track Which Leads are the Hottest Based on Their Behavior?

May 30, 20252 min read

Start automatically tracking your hottest leads!

If you’re spending valuable time chasing cold leads, it’s time to get smarter with Engagement Scoring in HighLevel. This powerful feature helps you identify your hottest prospects by tracking how they interact with your business - so you can focus on the leads that are most likely to convert.

What is HighLevel Engagement Scoring?

Engagement Scoring lets you assign point values to specific actions a lead takes — like opening an email, booking an appointment, or clicking a link. Each interaction boosts their score, making it easy to see who’s genuinely interested and who’s just browsing.

How to Access HighLevel Engagement Scoring

To get started:

1️⃣ Go to your sub-account

2️⃣ Click on Settings

3️⃣ Navigate to Manage Scoring

From here, you’ll see default rules (like “email opened = +1 point”), but the real power lies in customization.

Customize Engagement Scoring Rules for Your Business

Tailor scoring rules to fit your unique sales process. You can assign points to:

  • Email interactions

  • Appointment confirmations

  • Tag changes

  • Form submissions

  • Trigger link clicks

  • Even payments!

For example, if a user clicks a trigger link - a clear sign of interest - you might assign +5 points. The more relevant the action, the higher the score.

Put Engagement Scores to Work in Your Automations

Once set up, engagement scores can fuel your automation strategy. Use them to:

✅ Prioritize leads in your pipeline

✅ Trigger workflows for high-scoring contacts

✅ Route leads to your sales team at just the right time


This isn’t just smart—it’s sales automation on another level. 📈

Login or start a free trial today!


🚀 Did you also know.....For a limited time, you can get 30 days FREE access to the full AI Employee suite - including Voice AI, Conversation AI, Content AI, Review Reply AI, Workflow & Funnel AI, and more!? Take advantage of our Summer of AI by clicking here!

Back to Blog

Corporate HQ

400 North Saint Paul St.

Suite 920

Dallas, Texas 75201

Toll Free: +1 (888) 732-4197

Follow US

© 2025 HighLevel, Inc. | All Rights Reserved