
Did You Know You Can Track Which Leads are the Hottest Based on Their Behavior?
Start automatically tracking your hottest leads!
If you’re spending valuable time chasing cold leads, it’s time to get smarter with Engagement Scoring in HighLevel. This powerful feature helps you identify your hottest prospects by tracking how they interact with your business - so you can focus on the leads that are most likely to convert.
What is HighLevel Engagement Scoring?
Engagement Scoring lets you assign point values to specific actions a lead takes — like opening an email, booking an appointment, or clicking a link. Each interaction boosts their score, making it easy to see who’s genuinely interested and who’s just browsing.
How to Access HighLevel Engagement Scoring
To get started:
1️⃣ Go to your sub-account
2️⃣ Click on Settings
3️⃣ Navigate to Manage Scoring
From here, you’ll see default rules (like “email opened = +1 point”), but the real power lies in customization.
Customize Engagement Scoring Rules for Your Business
Tailor scoring rules to fit your unique sales process. You can assign points to:
Email interactions
Appointment confirmations
Tag changes
Form submissions
Trigger link clicks
Even payments!
For example, if a user clicks a trigger link - a clear sign of interest - you might assign +5 points. The more relevant the action, the higher the score.
Put Engagement Scores to Work in Your Automations
Once set up, engagement scores can fuel your automation strategy. Use them to:
✅ Prioritize leads in your pipeline
✅ Trigger workflows for high-scoring contacts
✅ Route leads to your sales team at just the right time
This isn’t just smart—it’s sales automation on another level. 📈
Login or start a free trial today!
🚀 Did you also know.....For a limited time, you can get 30 days FREE access to the full AI Employee suite - including Voice AI, Conversation AI, Content AI, Review Reply AI, Workflow & Funnel AI, and more!? Take advantage of our Summer of AI by clicking here!