Gary Capps: LevelUp Exhibitor: MyCRMSIM talks about conversational SMS marketing
Most agencies treat SMS as a broadcast channel. They blast an offer to a list, watch the opt-outs climb and conclude that texting is burned out. Gary Capps sees a different problem. The channel works fine. The format is wrong. A text that reads like a mass send gets treated like one, and a text that opens a real conversation gets a reply.
Gary Capps is the founder of MyCRMSIM, where he leads product vision, development strategy and business growth. MyCRMSIM is the only platform that integrates iMessage, WhatsApp and SMS into a single unified solution fully compatible with HighLevel. His work centers on:
Building conversational messaging infrastructure that agencies can run inside their existing HighLevel setup
Consolidating iMessage, WhatsApp and SMS so a lead stays in one thread across channels
Helping agencies pull revenue out of dormant databases they already paid to build
In this Spotlight Session, Gary breaks down:
What agencies get wrong about SMS marketing and the small format changes that turn sends into conversations
How to build a database reactivation play that respects the relationship you already have with a lead
What MyCRMSIM is bringing to LevelUp 2026 and why the team wanted to be in the room with customers
His story reinforces one thing: the fastest growth usually comes from the contacts you already paid to acquire.
Watch the full Spotlight Session, then meet Gary and the MyCRMSIM team at LevelUp 2026, October 26 to 29 at the Hilton Anatole in Dallas.
👉 Get your LevelUp 2026 ticket → www.gohighlevel.com/gcap_blog
