Scaling Smarter: Why Agencies Trust Certified Admins to Deliver

As the HighLevel eco-system has continued to grow at record pace, the number of business owners looking for assistance with custom builds has also increased. To meet the demand, HighLevel rolled out its Certified Admin program in October of 2023.

Since then, thousands of HighLevelers have gotten certified to capitalize on the ever-increasing requests for paid support. In 2025 alone, more than 3,000 job requests have been submitted. Of those, more than 2,200 were direct leads (nearly three out of every four opportunities) landing directly in Certified Admin inboxes.

That’s not just activity - that’s real business happening every day because of the program.

Why Certification Matters at Scale

Since its inception, HighLevel has evolved into the go-to, all-in-one sales & marketing platform for businesses looking to succeed online.

In fact, HighLevel became the most popular marketing automation tool on the internet in July of 2025 according to builtwith.com, largely due to its robust feature set and its suite of cutting-edge AI agents.

With nearly limitless flexibility comes a natural demand from business owners looking for custom builds and paid support; however, it can be a challenge when it comes to hiring "an expert".

As agency owner Shannon Tice-Lavenia shared in a recent Facebook post, "knowing HighLevel" and being HighLevel Certified are two very different things.

Shannon’s team made a commitment: only Certified Admins get hired before they touch client accounts. Why? Because when you’re scaling, consistency matters.

“When we’ve hired people who ‘know HighLevel’ but aren’t certified, we run into problems. Gaps in knowledge. Different methods. Too many workflows. Or processes that break the flow of the team. With Certified Admins, we all speak the same language. That foundation is vital for growing at scale.”

— Shannon Tice-Lavenia, Agency Owner & LevelUp 2025 Speaker

Her experience highlights what many businesses are discovering: certification isn’t about gatekeeping knowledge, it’s about creating a shared playbook so teams can move faster, collaborate better, and deliver predictable client outcomes.

A Growing Ecosystem of Opportunity

The Certified Admin Program has quickly become one of the most powerful ecosystems inside HighLevel.

• Businesses gain confidence knowing they’re hiring professionals trained on shared foundations.

• Admins get access to an exclusive pipeline of job requests, direct leads, and peer collaboration.

• The HighLevel community benefits from a rising standard of excellence that makes results more predictable across the board.

The momentum is undeniable: thousands of opportunities created, millions in revenue influenced, and a new level of professionalism that businesses can trust.

Hire, Connect, or Discover — All in One Place

Whether you’re looking to hire a Certified Admin to scale your team, connect with an expert for a specialized project, or simply find the right partner to guide your growth, HighLevel's Certified Admin Directory is the place to start.