HighLevel August 2025 Email Marketing Performance Report
In August 2025, HighLevel delivered more than one billion emails for the second month in a row while maintaining strong performance across the board.
August's delivery rate held steady at a healthy 95% while open rates climbed to an impressive 41%, and click through rates jumped up to 6.43% - more than doubling the industry benchmark!
1. Delivery Rate
Delivery rate is the share of sent emails that were accepted by recipient servers. It is the foundation for all subsequent engagement. A delivery rate at or above 95 percent indicates healthy authentication, reputation, and sending practices.
Key Takeaway: With 1.0947 billion emails sent, HighLevel achieved a delivery rate of 95.55 percent in August.
2. Bounce Rate
Bounce rate captures the share of sent emails that did not reach recipient servers due to invalid addresses or server responses. Keeping this metric low protects sender credibility and inbox placement.
Key Takeaway: August bounce rate measured 4.45 percent. This level reflects HighLevel’s open sending model that does not restrict account lists.
3. Open Rate
Open rate is the percentage of delivered emails that recipients opened. It reflects the effectiveness of subject lines, audience fit, and timing. Privacy related image preloading can inflate observed averages, so we track performance against both realistic and inflated benchmarks.
Key Takeaway: August open rate reached 41.2 percent, which is above a realistic 30 percent engagement benchmark and close to inflated global averages near 42 percent.
4. Click Through Rate
Click through rate is the percentage of delivered emails that receive one or more clicks. It's a direct indicator of message relevance and clarity of the call to action. We also track click to open rate to show how opens convert to clicks.
Key Takeaway: August click through rate was 6.43 percent, more than double the typical 2 to 3 percent benchmark; among opened emails, 15.60 percent clicked through.
Why HighLevel Continues to Lead Email Marketing Metrics
HighLevel’s performance is driven by core practices rather than one off tactics. The platform combines authenticated sending and reputation management with CRM based segmentation and automation. Cross channel orchestration primes audiences before an email arrives and ongoing list hygiene keeps data accurate. These factors work together to support strong delivery, healthy opens, and above average click rates.
Verified domain authentication supports strong inbox placement.
IP warming and reputation management protect consistency at scale.
SMS notifications and in app alerts prepare audiences and drive opens.
Real time automation ensures the right message arrives when it matters.
Ongoing list hygiene and reengagement programs keep contacts active.
Note: Competitor metrics used in charts for context come from public benchmark sources and may not be August specific.
References
Mailchimp Email Marketing Benchmarks
https://mailchimp.com/resources/email-marketing-benchmarks/ActiveCampaign Email Marketing Benchmarks
https://www.activecampaign.com/glossary/email-marketing-benchmarksConvertKit Email Marketing Guide
https://media.convertkit.com/2019/07/ConvertKit-EmailMarketingGuide.pdfHubSpot Average Email Open-Rate Benchmaks
https://blog.hubspot.com/sales/average-email-open-rate-benchmarkKlaviyo Email Marketing Benchmarks
https://www.klaviyo.com/products/email-marketing/benchmarksLitmus Email Client Market Share
https://www.litmus.com/email-client-market-share
