HighLevel February 2026 Email Marketing Performance Report
Following a strong start to the year, HighLevel users maintained their momentum in February 2026. Our users sent over 1.26 billion emails, proving that businesses are continuing the year with aggressive outreach and engagement strategies.
While February is a shorter month, engagement and deliverability didn't skip a beat. HighLevel's infrastructure delivered improved performance across the board, signaling continued strength in Q1 of 2026.
1. Delivery Rate
Delivery Rate measures the percentage of emails that successfully reach recipient servers. It is the ultimate test of a platform's reputation and infrastructure.
*Competitor data shown is updated on an annual basis and does not reflect data from this month.
Key Takeaway: HighLevel achieved a robust 96.95% delivery rate on dedicated domains in February. This improvement shows that our reputation management systems continue to optimize deliverability month over month.
2. Bounce Rate
Bounce Rate logs the portion of emails blocked from servers due to incorrect email addresses or refusal codes. Controlling it tightly keeps inbox delivery high.
*Competitor data shown is updated on an annual basis and does not reflect data from this month.
Key Takeaway: February saw continued improvement in list hygiene, with the bounce rate dropping to 3.12%. This reflects our users' commitment to maintaining clean lists.
3. Open Rate
Open Rate tracks the percentage of delivered emails that were opened by recipients.
*Competitor data shown is updated on an annual basis and does not reflect data from this month.
Key Takeaway: Engagement continued to rise in February, with the dedicated open rate reaching 41.74%. This exceptional engagement suggests that recipients are highly receptive to the campaigns sent by HighLevel users.
4. Click-Through Rate
Click-Through Rate indicates how many delivered emails resulted in a click. In February, this metric reflects how effectively businesses are converting interest into action.
*Competitor data shown is updated on an annual basis and does not reflect data from this month.
Key Takeaway: HighLevel emails generated an impressive 6.36% click-through rate on dedicated domains. This figure is more than double the typical industry benchmark, showing that HighLevel users are sending content that drives real action.
Shared vs. Dedicated Domains: The Breakdown
Our Dedicated Domain users continue to drive the majority of our volume (sending over 1.22 billion emails), but our Shared Domain infrastructure delivered standout results in February. While Dedicated Domains offer superior control at scale, our shared pools are achieving massive engagement. Smaller senders utilizing our shared infrastructure saw open rates at 49%, proving that our shared reputation management is world-class.
Why HighLevel Leads the Pack
How do we maintain >96% delivery while handling over 1.26 billion emails?
Custom Authenticated Domains: We empower users to own their reputation. By authenticating your own domain, you aren't at the mercy of others' bad sending habits.
Smart Traffic Management: Our infrastructure automatically manages IP warmth and reputation, ensuring that high volume doesn't result in high bounce rates.
Behavioral Automation: High engagement comes from sending the right message at the right time. Our workflows allow users to trigger emails based on clicks, visits, and tags, ensuring high relevance.
With February setting a high bar, we are excited to see what the rest of 2026 holds. Whether you are sending a dozen personal notes or a billion broadcast emails, HighLevel is built to deliver.
