HighLevel November 2025 Email Marketing Performance Report

November proved to be another record-breaking month for email performance across the HighLevel platform.

With over 1.375 billion emails sent a significant increase from October, HighLevel continued to smash industry benchmarks. Despite the higher volume, our infrastructure maintained the consistency users have come to expect, delivering best-in-class deliverability and engagement rates that far exceed standard market performance.

Here is the full breakdown of HighLevel's email performance for November 2025, with a breakdown of Dedicated Domains.

1. Delivery Rate

Delivery rate is the share of sent emails that were accepted by recipient servers. It is the foundation for all subsequent engagement. A delivery rate at or above 95 % indicates healthy authentication, reputation, and sending practices. It's the ultimate test of a platform's reputation and infrastructure, especially during high-traffic periods like Black Friday when ISPs are most aggressive against spam.

*Competitor data shown is updated on an annual basis and does not reflect data from this month.

Key Takeaway: Even with a record 1.37 billion emails sent, HighLevel achieved a 96.12% delivery rate on dedicated domains. This proves that when you own your reputation, you can scale indefinitely without sacrificing deliverability.

2. Bounce Rate

Bounce rate captures the share of sent emails that did not reach recipient servers due to invalid addresses or server responses. Keeping this metric low protects sender credibility and inbox placement.

*Competitor data shown is updated on an annual basis and does not reflect data from this month.

Key Takeaway: November's bounce rate remained steady at 3.97%, reflecting HighLevel's inclusive approach that allows customers to manage the quality of their own email lists while maintaining high deliverability.

3. Open Rate

Open rate is the percentage of delivered emails that recipients opened. It reflects the effectiveness of subject lines, audience fit, and timing. We track this metric to ensure that messages aren't just landing in the inbox, but are actually being seen.

*Competitor data shown is updated on an annual basis and does not reflect data from this month.

Key Takeaway: The November open rate came in at 38.27%, nearly double the industry average. This sustained high engagement suggests that HighLevel users are effectively utilizing segmentation and "Smart Lists" to target the right contacts rather than blasting cold audiences along.

4. Click-Through Rate

Click-through rate (CTR) is the percentage of delivered emails that receive one or more clicks. It is a direct indicator of message relevance and the clarity of the call to action.

*Competitor data shown is updated on an annual basis and does not reflect data from this month.

Key Takeaway: HighLevel’s click-through rate for November was 4.08%. This remains significantly higher than the typical 2-3% industry benchmark, proving that the platform's ability to personalize content and automate follow-ups is driving real, measurable action from leads.

Shared vs. Dedicated Domains: The Breakdown

While our Dedicated Domain users drive the massive volume numbers you see above, HighLevel’s Shared Domain infrastructure is a silent powerhouse. Often, shared IPs are viewed as "starter" territory with very low performance, but our data tells a different story.

While Dedicated Domains offer superior control and deliverability at scale, making them the better choice for high-volume senders, our shared domains perform well above industry standards.

Smaller senders on our shared pools are achieving exceptional engagement rates, proving that you don't need a dedicated server to get results. Whether you are scaling to billions of sends or nurturing a niche list, our infrastructure adapts to deliver results.

Why HighLevel Continues to Lead Email Marketing Metrics

HighLevel’s performance is driven by core practices rather than one-off tactics. The platform combines authenticated sending and reputation management with CRM-based segmentation and automation.

• Verified Domain Authentication: Supports strong inbox placement by ensuring every sender is properly verified.

• Smart Delivery: IP warming and reputation management protect consistency at scale.

• Cross-Channel Orchestration: SMS notifications and in-app alerts prepare audiences and drive higher email open rates.

• Real-Time Automation: Ensures the right message arrives exactly when it matters most to the lead.

By integrating these tools directly into the sending process, HighLevel allows agencies and businesses to maintain elite performance metrics effortlessly, even as they scale to billions of sends.