HighLevel's October 2025 Email Marketing Performance Report

HighLevel October 2025 Email Marketing Performance Report

November 04, 2025•3 min read

For October 2025, HighLevel handled more than 1.21 billion emails. This is the fourth consecutive months of sending over a billion emails, while continuing to deliver strong performance across the board. The following data is based on a blend between our shared domain and dedicated domains. We'll provide a breakdown of each one at the end of the post.

October also saw delivery rates hold steady an impressive 95.83%, open rates at 40.6% and click through rates reaching 5.16%, beating many industry performance standards.

1. Delivery Rate

This metric captures the share of sent emails that arrive at their recipient servers. It's the foundation of customer engagement in email marketing. Hitting 95% or above signals strong email validation practices, trustworthy sender reputation, and well tuned backend operations.

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*Competitor data shown is updated on an annual basis and does not reflect data from this month.

Key Takeaway: Managing 1.2143 billion emails, HighLevel recorded a 95.83% delivery rate through October 2025.

2. Bounce Rate

This metric logs the portion of emails blocked from servers due to incorrect email addresses or refusal codes. Controlling it tightly keeps inbox delivery high.

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*Competitor data shown is updated on an annual basis and does not reflect data from this month.

Key Takeaway: October's bounce rate declined to 4.24%, reflecting HighLevel's inclusive approach that our customers to manage the quality of their own email lists.

3. Open Rate

This value indicates the amount of delivered emails that users actually open. It highlights the effectiveness of subject lines, list alignment, and sending times.

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*Competitor data shown is updated on an annual basis and does not reflect data from this month.

Key Takeaway: Open rates for October held strong at 40.8%, maintaining a leading position against industry performance standards.

4. Click Through Rate

This percentage tracks emails that are not only delivered but links within the email are clicked by the recipient. It shows the effectiveness of the messaging inside the email, alignment with the subject line and the directness of CTAs.

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*Competitor data shown is updated on an annual basis and does not reflect data from this month.

Key Takeaway: October CTR maintained an impressive 5.16%, far exceeding the 2-3% benchmark for another month.

The Secrets Behind HighLevel's Top-Tier Email Metrics

HighLevel's success draws from durable and methodical approaches, avoiding short-lived hacks. It combines authenticated sending and deliverability monitoring with database driven segmentation and automated workflows. Multichannel warming prepares contacts before the send and ongoing list hygiene keeps data dependable. The outcome is steady inbox placement, reliable open rates resulting in stronger engagement across campaigns.

Authenticated domains promote high delivery rates.
Progressive IP scaling and monitoring uphold performance during peaks.
Automated messaging via SMS and apps sets the stage for higher opens.
Adaptive timing sends content at just the right moments.

Note: Figures for competitors draw from general public data and aren't specific to October.

Shared Domain and Dedicated Domain Breakdown

HighLevel's dedicated sending domains lead the way. With tighter reputation control and steadier inbox placement, they turn consistency into momentum across campaigns. But shared domains still post impressive results, regularly beating industry benchmarks, so you can start there with confidence and graduate to dedicated sending domains when you're ready.

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