HighLevel September 2025 Email Marketing Performance Report
For September 2025, HighLevel handled over a billion emails yet again, the third consecutive month, while delivering solid outcomes in all key areas.
September saw delivery rates firm at 96%, open rates hitting a strong 41.5%, and click-through rates reaching 5.78%, still well over twice the typical industry figure!
1. Delivery Rate
This key figure represents the ratio of emails sent that successfully reach destination servers. It underpins every stage of user interaction. A rate of 95% or higher points to effective verification, solid sender credibility, and smooth operational flows.
*Competitor data shown is updated on an annual basis and does not reflect data from this month.
Key Takeaway: Managing 1.1478 billion emails, HighLevel recorded a 96.15 percent delivery rate through September.
2. Bounce Rate
This metric logs the portion of emails blocked from servers due to incorrect email addresses or refusal codes. Controlling it tightly keeps inbox delivery high.
*Competitor data shown is updated on an annual basis and does not reflect data from this month.
Key Takeaway: September's bounce rate settled at 3.85 percent, stemming from HighLevel's inclusive model that refrains from curbing subscriber rosters.
3. Open Rate
This value indicates the fraction of arrived emails that users actually access. It spotlights the effectiveness of titles, list alignment, and sending times.
*Competitor data shown is updated on an annual basis and does not reflect data from this month.
Key Takeaway: Open rates for September arrived at 41.50 percent, surpassing industry benchmarks and outperforming competitors.
4. Click Through Rate
This percentage tracks emails that arrive and then get user interactions via clicks. It reveals the effectivness of your messaging and the directness of CTAs.
*Competitor data shown is updated on an annual basis and does not reflect data from this month.
Key Takeaway: September delivered a 5.78 percent click through rate, exceeding benchmarks of 2 to 3% by more than double.
The Secrets Behind HighLevel's Top-Tier Email Metrics
HighLevel's success draws from systemic approaches, avoiding short-lived hacks. It blends authenticated sending and status tracking with database-guided divisions and scripted processes. Blended communications prep contacts pre-delivery, paired with steady record purification for reliability. This approach promotes consistent deliveries, consistent opens, and heightened engagements.
Authenticated domains promote high delivery rates.
Progressive IP scaling and monitoring uphold performance during peaks.
Automated messaging via SMS and apps sets the stage for higher opens.
Adaptive timing sends content at just the right moments.
Note: Figures for competitors draw from general public data and aren't specific to September.
References
Mailchimp Email Marketing Benchmarks
https://mailchimp.com/resources/email-marketing-benchmarks/ActiveCampaign Email Marketing Benchmarks
https://www.activecampaign.com/glossary/email-marketing-benchmarksConvertKit Email Marketing Guide
https://media.convertkit.com/2019/07/ConvertKit-EmailMarketingGuide.pdfHubSpot Average Email Open-Rate Benchmaks
https://blog.hubspot.com/sales/average-email-open-rate-benchmarkKlaviyo Email Marketing Benchmarks
https://www.klaviyo.com/products/email-marketing/benchmarksLitmus Email Client Market Share
https://www.litmus.com/email-client-market-share
