HighLevel Slashes AI & Automation Fees

In July of 2025, HighLevel dropped the per-execution price for the ChatGPT action in their automation builder (called Workflows) to match what OpenAI charges, eliminating any markup to use the service.

In August, the cost was reduced another 5% making it cheaper to use ChatGPT in HighLevel than to use it directly.

The ChatGPT action is especially useful in HighLevel automations as you can have it do things like translate an incoming SMS message into another language, generate summaries from form submission data, or even interpret the sentiment of an incoming message. The action then brings a response back from OpenAI that can then be referenced and used in the Workflow actions that follow.

Prasoon Dadhich HighLevel’s Product Manager of Workflows commented that “Workflows and automations are critical for scaling businesses, and AI has amplified what’s possible at warp speed. As the market leaders in marketing automation, keeping costs down for our customers is a top priority so we’re really excited to pull so far ahead when it comes to affordability.”

For power users, HighLevel also rolled out high-volume bundles for their Premium Triggers & Actions that drastically reduce costs when running more than 10,000 executions per month. At the 50,000 executions per month level, for example, HighLevel's bundle price of $50 is more than two hundred dollars cheaper than competitors like Zapier and n8n.

The newest of HighLevel's Workflow AI features, the AI Workflow Builder, didn't need a price reduction as it launched free to all users. The AI Workflow Builder allows you to tell it things like:

"Build me an automation that triggers when someone books on our Free Consultation Calendar that sends them a confirmation email and SMS, then creates an Opportunity in our Main Sales Pipeline, then notifies all team members, then sends a reminder email and SMS one day and one hour before the appointment time," and within seconds, Workflow AI will have the automation built out and ready to be customized.

In July of 2025, HighLevel became the #1 Marketing Automation Platform on the internet according to Built With, and these reductions in automation costs and an ever-expanding set of AI features will make HighLevel tough to dethrone.