
HighLevel's Social Planner Manages 2.2 Million Comments, Driven by Simplified Engagement
The HighLevel Social Planner’s new Comment Management tool generated 2.2 million comments in October, a major milestone driven by the platform's commitment to simplifying social media engagement for agencies and businesses. This rapid adoption means you can now save hours every week by viewing, replying, and engaging with all your clients' social comments directly inside the HighLevel CRM, ensuring no customer interaction or lead opportunity slips through the cracks.
Achieving a New Milestone in Social Engagement
HighLevel has reached a significant scale in its social media management offering. In October, the newly launched Social Planner Comment Management tool processed 2.2 million comments across 146,000 posts. This critical engagement occurred within 19,812 sub-accounts, leading to an impressive 1.4 million replies being generated directly inside the HighLevel CRM.
Managing the high volume of social media comments is one of the most time-consuming tasks for marketing agencies and entrepreneurs. This achievement demonstrates that HighLevel has successfully delivered a unified solution that centralizes engagement, allowing users to move from planning to direct conversation without leaving the platform. This saves hours every week and ensures every customer interaction is captured and addressed.
The Power of the HighLevel Marketing Automation Platform
The success of Comment Management is a direct reflection of HighLevel’s vision for a comprehensive AI Operating System for agencies. By integrating social planning and conversation management directly into the core platform, we empower users to maintain an active and authentic brand presence while streamlining workflows.
“Our goal with Comment Management was to simplify engagement for our users,” said Akansha, Associate Product Manager for Social Planner at HighLevel. “With upcoming AI capabilities, we’re aiming to automate responses, provide smarter insights of comments and surface the most meaningful interactions and help users manage their social presence effortlessly.”
Delivering Real Impact for Agencies and Businesses
The adoption rate of the Comment Management tool highlights its immediate, practical value for HighLevel customers. By bringing all interactions into the CRM, the platform provides tangible benefits that go beyond simple time-saving:
Improved Response Time: Businesses can view, reply and engage with comments in a single dashboard, dramatically reducing the time it takes to respond to customer inquiries and positive feedback.
Enhanced Customer Retention: Ensuring no customer interaction slips through the cracks strengthens customer relationships, builds trust and increases overall client satisfaction.
Centralized Conversation History: All social engagement is logged directly within the client’s or lead’s contact profile in the HighLevel CRM, providing sales and support teams with full context for future interactions.
Scalable Client Management: Agencies can manage the social engagement for dozens of clients from a single HighLevel account, simplifying a formerly complex and multi-tool process.
Future Outlook: The Next Generation of AI Social Tools
Looking ahead, HighLevel is focused on enhancing the Social Planner suite with advanced Conversational AI features to further automate and optimize social media workflows. The roadmap includes features designed to turn social engagement into a seamless part of the lead generation and nurturing process:
AI-powered comment sentiment analysis to flag urgent or high-value comments.
Automated response suggestions based on pre-trained brand voice and typical customer questions.
Smart routing of comments and DMs to the most relevant internal team member.
Conclusion
HighLevel continues to build the all-in-one platform that marketing agencies and SaaSPRENEURs rely on to manage, market and scale their businesses. The rapid adoption of the Comment Management tool demonstrates the power of consolidating critical marketing functions within a single, unified CRM.

