HighLevel’s July 2025 Email Marketing Performance Report
In July, more than a billion emails were sent via HighLevel, a new monthly milestone for total email sent volume!
Despite the substantial volume, HighLevel continued to maintain consistency in delivery rate and engagement benchmarks - a testament to both scale and stability in campaign performance.
1. Delivery Rate
The delivery rate shows the share of sent messages that reached recipient servers. It is the foundation for all further engagement measures, and as shown below, HighLevel surpassed the industry benchmark in July.
Key Takeaway: With 1.0959 billion emails sent, HighLevel achieved a delivery rate of 95.60 percent. This consistency reflects the use of verified domain authentication and careful management of sending reputation.
2. Bounce Rate
Bounce rate measures the proportion of emails that failed to arrive due to invalid addresses or temporary server issues. Keeping bounces low protects sender credibility, and while HighLevel's bounce rate exceeded the industry benchmark for July, it reflects an increased level of freedom when it comes to uploading lists as compared to other platforms.
Key Takeaway: July’s bounce rate held at 4.28 percent even as sending volume increased. This stability shows that list hygiene processes and reengagement efforts are effective at scale.
3. Open Rate
Open rate captures the percentage of delivered messages that recipients opened. It indicates whether subject lines and timing prompt interest. HighLevel, again beat the industry benchmark in July of 2025.
Key Takeaway: An open rate of 39.53 percent remains above industry norms. Although slightly below June’s top value, this rate confirms the value of both personalized subject lines and precise send-timing to customers who want to receive messages.
4. Click Through Rate
Click through rate tracks the share of delivered emails that generated at least one link click. It measures how well content and calls to action drive click traffic. HighLevel continued to exceed the industry benchmark for click through rates in July of 2025.
Key Takeaway: At 5.01 percent, click through rate continues to exceed industry benchmarks. The use of behavior based sequences and dynamic content choices clearly motivates recipient responses.
Why HighLevel Keeps Leading the Pack
Ahead of the detailed tactics, here is an overview of the core strategies that distinguish HighLevel’s email platform:
Verified domain authentication secures high inbox placement.
Warm IP management maintains strong sending reputation.
SMS notifications and in app alerts prepare audiences and boost opens.
Real time automation delivers the right message exactly when it matters.
Rigorous list hygiene and reengagement options keep contacts active without inflating bounces
By implementing these practices into email campaigns, HighLevel customers benefit from consistent inbox placement and superior engagement metrics. This robust strategy not only enhances deliverability but also cultivates stronger connections with audiences by maximizing open and click rates while maintaining list health.
*Note: Competitor metrics shown in charts above were taken from publicly available sources reflecting recent performance but not July-specific data.
References
Mailchimp Email Marketing Benchmarks
https://mailchimp.com/resources/email-marketing-benchmarks/ActiveCampaign Email Marketing Benchmarks
https://www.activecampaign.com/glossary/email-marketing-benchmarksConvertKit Email Marketing Guide
https://media.convertkit.com/2019/07/ConvertKit-EmailMarketingGuide.pdfHubSpot Average Email Open-Rate Benchmaks
https://blog.hubspot.com/sales/average-email-open-rate-benchmarkKlaviyo Email Marketing Benchmarks
https://www.klaviyo.com/products/email-marketing/benchmarksLitmus Email Client Market Share
https://www.litmus.com/email-client-market-share
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