HighLevel’s June 2025 Email Marketing Performance Report
June proved to be another stellar month of email performance across the HighLevel platform. Over 969 million emails were sent while hitting best-in-class benchmarks!
1. Delivery Rate
Delivery rate shows how many emails actually reach recipient servers. It is the foundation of every healthy program: if messages do not arrive, nothing else matters.
Key Takeaway: Even as send volume climbed to record levels, our delivery rate held above 95 percent. This consistency reflects the power of fully authenticated custom domains combined with careful IP warming and reputation management.
2. Bounce Rate
Bounce rate measures the share of messages that fail to land, whether due to invalid addresses or temporary server issues. Keeping bounces in check protects your sender reputation and cuts down on wasted sends.
Key Takeaway: While June's bounce rate is above the ideal two percent target, it remained flat versus May even as lists grew. That stability suggests our list hygiene tools and re-engagement flows are successfully containing bounce growth as volume scales.
3. Open Rate
Open rate captures the percentage of delivered emails that recipients actually open. It’s the first real signal that your subject lines, preview text, and timing are piquing interest.
Key Takeaway: A 40%+ open rate far outpaces the industry average near 36 percent. This jump underscores the impact of personalized subject lines, strategic send cadences, and pre-send priming through SMS and in-app notifications.
4. Click Through Rate
Click through rate tracks the share of delivered emails that generate at least one link click. It is the clearest measure of whether your content and calls to action are driving engagement.
Key Takeaway: Hitting nearly five percent CTR more than doubles typical benchmarks. Behavior-triggered drip sequences and dynamic content recommendations are clearly resonating and motivating recipients to take action.
Why HighLevel Keeps Leading the Pack
Custom Authenticated Domains and Strong IP Reputation
Every message is sent from a verified domain and warmed IP addresses, ensuring the highest inbox placement rates.
Multi-Channel Priming
SMS alerts and in-app notifications ahead of key sends warm up audiences and dramatically boost open rates.
Behavioral Triggered Campaigns
Automated flows react to user behavior in real time, delivering the right message at the exact moment it matters most.
Advanced List Management
Flexible import and re-engagement options let users control list health at scale while recovering dormant contacts.
With these practices in place you can count on HighLevel to keep your email metrics ahead of the curve.
Note: Competitor metrics shown in charts above were taken from publicly available sources reflecting recent performance but not June-specific data.
References
Mailchimp Email Marketing Benchmarks
https://mailchimp.com/resources/email-marketing-benchmarks/ActiveCampaign Email Marketing Benchmarks
https://www.activecampaign.com/glossary/email-marketing-benchmarksConvertKit Email Marketing Guide
https://media.convertkit.com/2019/07/ConvertKit-EmailMarketingGuide.pdfHubSpot Average Email Open-Rate Benchmaks
https://blog.hubspot.com/sales/average-email-open-rate-benchmarkKlaviyo Email Marketing Benchmarks
https://www.klaviyo.com/products/email-marketing/benchmarksLitmus Email Client Market Share
https://www.litmus.com/email-client-market-share
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