HighLevel’s May 2025 Email Marketing Performance Report
May 2025 data provides a clear view of where HighLevel stands in the competitive email marketing landscape. By comparing HighLevel’s metrics against industry leaders, we can identify both strengths to leverage and areas for targeted improvement.
1. Delivery Rate
Delivery Rate measures how effectively emails reach recipient servers. High Delivery Rate indicates robust domain authentication, strong IP reputation, and compliant sending practices. A rate of 95 percent or higher signals that messages are consistently hitting inboxes, minimizing lost opportunities.
2. Bounce Rate
Bounce rate indicates the percentage of emails that fail to deliver due to invalid addresses or server issues. Maintaining a rate below 2 percent reflects healthy list management, accurate data collection, and correct DNS configurations.
3. Open Rate
Open rate tracks the share of delivered emails that recipients open. It reflects subject line effectiveness, sender reputation, and pre-send engagement strategies. A realistic benchmark for genuine engagement is 36% on average.
4. Click-Through Rate
Click-through rate (CTR) measures the proportion of delivered emails with at least one link click. CTR reflects email content relevance, call-to-action clarity, and segmentation precision. An average CTR ranges from 2 to 3 percent.
Why HighLevel Out-performs
Dedicated Sending Domains and IP Reputation
Users authenticate their own domains through integrations like Mailgun or SendGrid, which strengthens IP reputation. Accurate DNS configuration reduces bounce rates and enhances Delivered Rate.Multi-Channel Engagement Priming
SMS alerts and social-media messages precede email sends, warming up recipients and boosting open rates. This coordinated approach ensures messages reach engaged audiences.Automated, Trigger-Based Campaigns
HighLevel’s design emphasizes behavior-driven automations and drip sequences. Targeting recipients based on actions and timelines increases relevance, leading to higher open and click rates.Bounce Rate
HighLevel’s bounce rate trends higher due to the open nature in which lists are accepted.This gives users more control, but ultimately allows for a higher percentage of email bounces, platform wide.
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