How AI is filling the gaps in your sales funnel one missed call at a time
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In this Spotlight Session, we chat with Anand Malto, Director of Product Management at SaaS Labs, where he defines and drives product strategy across flagship products, including JustCall.
We discuss things like:
How missed calls are draining your funnel
Automating the follow-up loop
Simple steps to plug your lead leak today
And more!
Make sure to catch the full episode for all the tips and tricks, and explore our channel’s other videos for even more insights.
Anand Malto – Fix missed calls and save sales with HighLevel
Missed calls might seem like a minor inconvenience, but in the sales world, they can quietly drain your funnel and cost your business significant revenue. In a recent HighLevel Spotlight Session, Paulson sat down with Anand Malto, Director of Product Management at SaaS Labs, the company behind JustCall, to explore how AI-powered communications can turn missed calls into opportunities, streamline follow-ups and help teams close deals faster.
The Silent Killer: How missed calls drain revenue
At first glance, a missed call feels harmless; just a small blip in daily operations. But Anand explains the hidden cost:
“Your system might show 10 missed calls, but is that $10,000 worth of missed business? $100,000? Even more? Without knowing, you’re leaving revenue on the table.”
For businesses managing growing call volumes, these missed connections are more than an inconvenience; they’re leaks in the sales funnel. Left unchecked, they can funnel leads directly to competitors… and once those prospects switch, they rarely return.
AI to the rescue: Automating the follow-up loop
JustCall integrates directly into HighLevel, allowing businesses to capture, qualify and act on leads in real-time without agents juggling multiple tools. This is where AI steps in:
Instant responses to missed calls – An AI voice agent answers immediately, engages the caller, collects key information and logs it directly into HighLevel.
Lead qualification & prioritization – Based on pre-set criteria, AI can sort leads into high, medium and low priority funnels, ensuring the hottest prospects get attention first.
Automated follow-ups – From sending an SMS confirmation to booking calendar invites, the follow-up process is fully automated, personalized to the lead’s needs and tracked in one place.
The result? Missed calls are no longer dead ends; they’re converted into actionable opportunities.
Capturing leads with intent
With AI qualification, leads are instantly categorized based on your business rules. High-priority leads can be fed into an auto-dialer campaign so sales agents can call them back within minutes, dramatically increasing conversion chances.
“A lead that used to be a missed call is now an opportunity,” Anand says. “AI ensures no revenue is left behind.”
From good to great: AI coaching and call insights
Beyond capturing leads, AI also supports ongoing team performance improvement:
Call summaries & sentiment analysis – Managers see exactly what happened on calls without listening to every recording.
Coaching insights – AI identifies which calls need feedback, so leaders focus only on the highest-impact opportunities.
Custom sales frameworks – Whether you use BANT, SPICED or another sales methodology, AI can score calls against your criteria, ensuring agents stick to the process.
By removing repetitive review work, AI frees sales leaders to focus on strategy over manual oversight.
Quick setup, lasting impact
Getting started with JustCall and HighLevel is simple:
Integrate in one click – Sync JustCall with HighLevel.
Create an AI Voice Agent – Upload your knowledge base, connect your calendar and assign team members.
Start dialing – Call logs, recordings, transcripts and summaries are automatically stored in HighLevel.
Setup takes less than 10 minutes for the first version, and from there, automations do the heavy lifting.
Why growing teams choose JustCall + HighLevel
Whether you’re a one-person operation or managing hundreds of agents, the combined platform offers:
Seamless Communication – Calls, SMS, email and WhatsApp managed in one place.
Full Context – Every interaction is logged and visible to the team.
Scalable Workflows – As your team grows, automations keep operations smooth.
For leaders, the shift is clear: less manual call review, more strategic coaching and process optimization.
Final takeaway
If you’re missing calls, you’re missing revenue. With JustCall’s AI-powered integration inside HighLevel, every missed call becomes a captured lead, every follow-up is timely and every sales conversation is smarter.
It’s not about replacing your team, it’s about giving them more time to focus on closing deals, delighting customers and growing your business.
