How Pete Mitchell built a self-running agency with HighLevel

When Pete Mitchell co-founded Source One Software, he had a bold vision: help kids’ program owners fill their camps and classes without drowning in the grind of marketing and lead-chasing. Today, he and his team power growth for martial arts schools, dance studios and gymnastics programs across the country, and he credits HighLevel with helping him turn that vision into a scalable reality.

So, how did Pete take his agency from service provider to SaaSPRENEUR success story? It all comes down to three key moves:

1. Pick one niche and go all in

Instead of spreading himself thin across industries, Pete zeroed in on kids’ programs. Martial arts, dance and gymnastics studios became his focus, and that focus paid off. Specializing built immediate trust with clients who felt understood, sparked word-of-mouth referrals and simplified his entire business model.

2. Build repeatable systems, not one-off projects

Many agencies fall into the trap of creating custom, one-off solutions for every client. Pete went the other way. Every new client gets a complete, ready-to-run setup inside HighLevel: websites, automations and ad campaigns designed to convert. This systemized approach ensures results without constant oversight, freeing Pete’s team to grow instead of firefight.

3. Shift from service provider to SaaSPRENEUR

Perhaps the biggest shift came when Pete transformed his services into software. By productizing his HighLevel setups and campaigns, he created predictable recurring revenue. That move earned him the Gold SaaSPRENEUR Award, and more importantly, a business that runs smoothly without relying on nonstop hustle.

More Than Just Marketing

Outside the office, Pete is a competitor, whether it’s lifting a 600+ pound deadlift or hitting bullseyes on the shooting range. That same discipline and precision show up in his business. His message to fellow entrepreneurs? Success comes from focus, repeatability and leveraging the right tools.

If you’re ready to explore how HighLevel can help you build scalable systems of your own, check out the full Spotlight Session with Pete Mitchell. And don’t miss your chance to claim a FREE 30-day trial of AI Employee (part of our Summer of AI) at 👉 gohighlevel.com/os_sls_soai.