Levelup 2025 Recap: AI took center stage
From 300+ new features to the first black-tie awards gala, here’s how HighLevel redefined the future of business.
LevelUp 2025 has officially wrapped and let’s just say, we raised the bar again.
Over three unforgettable days at the Dallas Hilton Anatole, over a thousand marketers, SaaSPRENEURs and agency owners from around the world came together to connect, collaborate and level up. From game-changing product reveals to powerhouse keynotes, the energy was nonstop.
And one message echoed through every stage, session and conversation: AI is the engine driving everything now.
From the 2026 Roadmap unveiling over 300 new features to hands-on breakout sessions showing real results with automation, LevelUp 2025 proved that the future of business isn’t just digital. It’s intelligently automated.
If you couldn’t make it to Dallas this year (or if you just want to relive the magic), we’ve got you covered. Here’s your full recap of the insights, innovations and unforgettable moments that defined LevelUp 2025.
Game-changing reveals from LevelUp Day
LevelUp Day set the tone for everything that followed: bold, fast and packed with innovation.
HighLevel co-founders Shaun Clark, Varun Vairavan and Robin Alex took the main stage to unveil the 2026 HighLevel Roadmap, revealing more than 300 new features designed to help businesses automate faster, personalize smarter and scale with less friction.
Here are just a few of the most talked-about releases:
↗️ HighLevel Native Desktop App: Built for focus, speed and power. No browser. No distractions. Just pure performance at your fingertips.
↗️ Mobile App 4.0: A complete redesign rebuilt for simplicity, speed and full feature access, bringing the desktop experience to mobile.
↗️ Ad Manager: Now free on all plans, giving every user access to campaign control without limits.
↗️ All-New Funnel and Website AI: Your creative partner for building high-converting pages in minutes.
↗️ Voice AI Chat Widget: Now your website visitors can speak directly to your AI assistant for a faster, more natural experience.
↗️ Advanced Workflow Builder: Not just a single feature, but a bundle of power tools for your automations.
By the end of LevelUp Day, one thing was crystal clear. HighLevel isn’t just keeping up with AI… We’re leading the charge.
See the full list of new features and updates from LevelUp Day
Insights from industry titans, AI experts and unbelievable life coaches
The keynote lineup at LevelUp 2025 brought serious star power. Each speaker shared actionable strategies, bold ideas and inspirational stories.
Attendees were inspired by the powerful insights of Billy Gene, Jesse Itzler, Kevin Harrington, Kapil Dabi, Shama Hyder, Neil Patel, Molly Mahoney, Zach Lawryk and Nick Santonastasso.
From mastering storytelling and sales psychology to unleashing AI for smarter growth, their sessions delivered a perfect blend of strategy and motivation, leaving the entire room fired up and ready to build what’s next.
Breakout sessions that delivered real results
After the morning keynotes, the energy carried straight into the breakout rooms where HighLevel experts and partners went deep on strategy, systems and scale.
Five focused tracks (SaaS, Agency, Affiliate, AI and Product) gave attendees hands-on insights they could implement immediately. Every session proved how AI is reshaping what’s possible for marketers, agencies and entrepreneurs.
From SaaS founders like Andy Audate, Mike Crowson, Paige Battcher and Latasha Mitchell to agency leaders like Lauren Petrullo, Jeff Lopez, Marley Jaxx, Krystin Ruschman and Dakota Routh, speakers shared proven frameworks for growth, automation and smarter client delivery.
In the AI track, innovators including Austin Armstrong, Manick Bhan, Ruheene Jaura and Atena Pegler showcased real-world applications of automation, personalization and data-driven creativity.
Affiliate and product experts such as Cece Tan, Gregory Cooke, Vanessa Zamora, Corey Quinn and Matt Stafford revealed tactical strategies for building brand equity, optimizing funnels and turning audiences into recurring revenue.
Every breakout session had one thing in common: real results powered by real implementation. Attendees walked away with ready-to-deploy systems, step-by-step frameworks and the inspiration to take action right away.
Powerhouse panels: Affiliate, Agency and SaaS
LevelUp 2025 brought together some of the brightest minds across three powerhouse panels (Affiliate, Agency and SaaS) each hosted by a HighLevel leader and packed with proven insights for building, scaling and automating businesses in 2025.
The Affiliate Panel, hosted by Kelsi Navalta, featured Allie Bloyd, Cece Tan, Clay Lawrence, Nick Ponte and Rodrigo Camacho. They shared real talk about building loyal communities, driving conversions with content and why affiliate marketing remains one of the fastest paths to recurring revenue in the HighLevel ecosystem.
The Agency Panel, hosted by Chase Buckner, included Adam McChesney, Bell Ricardo, Jake Zufelt, Mike Arce and Shannon Lavenia. Their conversation centered on leadership, client retention, AI-driven operations and the mindset shifts required to scale an agency without burning out.
The SaaS Panel, hosted by Paulson Thomas, featured Andrew J. Cass, Kendryah Smith, Latasha Mitchell, Mike Crowson and Paige Battcher. These founders pulled back the curtain on customer success, pricing models and how AI automation is fueling the next wave of SaaS growth.
Each panel delivered a rare, behind-the-scenes look at how today’s top performers are scaling smarter, faster and more profitably with HighLevel at the core.
A Night to LevelUp: The HighLevel Awards Gala
This year, the HighLevel Awards took center stage in an all-new format, a formal black-tie celebration that turned recognition into a full-scale experience.
Led by master of ceremonies Jimmy Hays Nelson and entertained by comedy magician Alan Smola, the gala blended elegance, laughter and unforgettable moments of inspiration.
For the first time, the awards moved from a daytime session to an evening event and that simple shift elevated everything. The ballroom shimmered with excitement as HighLevel celebrated the entrepreneurs, innovators and community leaders who defined excellence in 2025.
Highlights included Pavel Ketsuk taking home Affiliate of the Year and the introduction of a brand-new category, the AI Agent Contest, where the first-ever winners were crowned for pushing the boundaries of what’s possible with Voice AI and Conversation AI.
Between awards, Alan Smola’s illusions and quick wit kept the audience on their toes, while Jimmy’s charisma and humor carried the evening seamlessly from one moment to the next.
It wasn’t just a night of recognition. It was a celebration of creativity, innovation and community, reminding everyone why LevelUp remains the most anticipated event of the year.
Encore Day: Bonus access to more growth
Encore Day kicked off with a true Dallas experience… a chance to see the Dallas Stars in action! That exciting field trip set the perfect tone for a day of high energy, fresh ideas and practical wisdom from some of the most respected names in business and marketing.
Designed exclusively for Encore ticket holders, this bonus day extended the learning beyond the main event with deep-dive sessions and advanced strategy talks.
Keynotes from Mike Michalowicz, Roland Frasier, Carrie Rene Thomas, Frank Kern and Ryan Deiss delivered hard-hitting lessons on profitability, deal-making, visibility and sustainable scaling. Each speaker brought a unique perspective, from financial frameworks and AI-powered branding to creative automation and exit-ready strategy.
HighLevel co-founders also returned to the stage for an intimate fireside chat, wrapping up the week with gratitude, reflection and a look at what’s coming next for the platform and community.
Encore Day proved that when the official conference ends, the growth doesn’t have to.
The people who make it possible
Behind every incredible moment at LevelUp 2025 was a dedicated team that made it all happen.
From the stage crew and registration staff to the event planners, designers and customer success teams, HighLevel employees from across the world came together to create a seamless experience for thousands of attendees. Their attention to detail, technical expertise and nonstop enthusiasm made every keynote, breakout and panel run flawlessly.
We also want to thank our sponsors and exhibitors whose innovation and partnership helped showcase the very best of the SaaS and marketing ecosystem. Their tools, demos and expertise gave attendees hands-on access to cutting-edge technology shaping the future of business.
LevelUp is built by a team that believes in possibility and every handshake, session and late-night setup reflected that passion. This event simply wouldn’t be possible without them.
The heartbeat of HighLevel: Our community
At its core, LevelUp has always been about one thing: our community.
This year’s event brought together thousands of marketers, agencies, SaaSPRENEURs and partners from around the world, all united by one mission: to grow smarter and build stronger businesses through innovation, automation and AI.
From first-time attendees to long-time community leaders, every conversation, collaboration and connection added to the magic that makes LevelUp more than a conference. It’s a movement.
Your energy, curiosity and commitment to growth are what make HighLevel the most powerful community in SaaS. Every story shared, every strategy tested and every breakthrough moment reminded us why we do what we do… to help entrepreneurs everywhere win.
To everyone who joined us in Dallas: thank you for being the heartbeat of HighLevel.
Ready for what’s next: LevelUp 2026!
If LevelUp 2025 proved anything, it’s that this community never stops evolving.
From game-changing product launches to unforgettable keynotes, panels and the first-ever black-tie awards gala, this year raised the bar for what’s possible. But we’re just getting started.
Plans are already underway for LevelUp 2026 and while details are still under wraps, one thing’s for sure… it will be bigger, bolder and powered by even more innovation.
So don’t wait. Secure your spot now and join us for LevelUp 2026 to see firsthand where AI meets ambition and where the future of growth begins.
