LevelUp 2025: Star-studded keynotes, expert panels and a game plan for growth
HighLevel’s flagship event is back and bigger than ever. LevelUp 2025, happening October 13–16, 2025, at the Hilton Anatole in Dallas, TX, is set to be the ultimate gathering for agencies, SaaS founders and marketing leaders ready to scale smarter with AI, automation and proven business strategies.
This year, we’re raising the bar with a powerhouse lineup of keynote speakers, exclusive panels built for operators and hands-on sessions designed to turn inspiration into action.
Headliners you don’t want to miss
On the main stage, we’re bringing you insights from the world’s most influential leaders in AI, marketing and entrepreneurship:
Kapil Dabi – America’s Market Lead at Google
Zach Lawryk – Head of Solutions Engineering at OpenAI
Jesse Itzler – Serial entrepreneur behind Marquis Jet and Zico Coconut Water
Kevin Harrington – Original Shark Tank investor
Neil Patel – Founder of NP Digital
Billy Gene – CEO of Billy Gene Is Marketing
Molly Mahoney – The Prepared Performer
Nick Santonastasso – Victorious International
Shama Hyder – Zen Media
And that’s just the start.
Encore Day, our exclusive event upgrade, extends the experience with Carrie Rene Thomas, Frank Kern, Mike Michalowicz, Roland Frasier and Ryan Deiss, delivering tactical frameworks for growth and leadership.
“This year is about moving from prompts to processes. Expect frameworks, metrics and velocity.” — Varun Vairavan, HighLevel Co-Founder
Panels built by operators, for operators
We’ve designed three panels to give you practical strategies you can take home and implement immediately. Each is hosted by a HighLevel leader and filled with real-world expertise:
Affiliate Panel (Hosted by Kelsi Navalta, Director of Affiliate Programs)
Featuring Brittani Hon, Clay Lawrence, Nick Ponte, Rodrigo Camacho and Tyla Marie. Dig into sustainable revenue through partnerships, community-driven growth and affiliate-first strategies.
Agency Panel (Hosted by Chase Buckner, Sr. Director of Product Marketing)
With Adam McChesney, Bell Ricardo, Jake Zufelt, Mike Arce and Shannon Lavenia. Discover how agencies can scale smarter, attract and retain clients and leverage AI for results.
SaaS Panel (Hosted by Paulson Thomas, Director of Business Development)
Featuring Andrew J. Cass, Kendryah Smith, Latasha Mitchell, Mike Crowson and Paige Battcher. Learn the blueprint for building and scaling SaaS products that stick.
“These panels were curated to answer the questions operators actually ask: What works? How fast? What breaks?” — Robin Alex, HighLevel Co-Founder
Beyond the stage: Tracks, breakouts and big reveals
For the first time ever, LevelUp will feature dedicated breakout tracks across AI, SaaS, Product, Affiliate and Agency. You’ll learn directly from innovators and practitioners leading their industries.
And because this is HighLevel, you can also expect hundreds of new product features revealed live on stage, giving you not just a glimpse of what’s next, but the tools to make it real in your business.
“LevelUp 2025 is about bringing the brightest minds together to not only discuss the future, but to deliver strategies and systems that agencies and business leaders can act on immediately.”
— Shaun Clark, HighLevel Co-Founder
Don’t just get inspired, leave with a plan
LevelUp is where business owners stop theorizing and start implementing. Attendees will walk away with frameworks, clarity and the exact steps to apply AI and automation to their agencies, SaaS products or affiliate businesses.
Seats are limited, and with demand already higher than ever, tickets won’t last long.
👉 Reserve your spot now: gohighlevel.com/levelup
