LevelUp 2025: The event where you can learn to scale smarter in an AI-first world
The countdown is on…LevelUp 2025 is almost here! From October 13–16, 2025, the HighLevel community will gather at the iconic Hilton Anatole in Dallas, TX, for four days of growth strategies, product innovation and connections that drive lasting momentum. And for those who want even more? An optional Encore Day on October 17 offers extended access to HighLevel’s founders and deeper tactical learning.
If you’ve been waiting for the event that will shift the way you scale in today’s AI-first business landscape, this is it.
About the event
LevelUp has become the go-to event for those building the future of digital business. Each year, agency owners, SaaS founders and entrepreneurs gather to gain clarity, confidence and execution strategies. Unlike traditional conferences, LevelUp balances vision with practicality, pairing world-class keynotes and panels with tactical sessions and community-driven learning.
This year’s LevelUp is set to be the most transformative yet, with a new venue, focused learning tracks and an all-star lineup of entrepreneurs and executives from companies like Google and OpenAI.
As Co-Founder Shaun Clark says:
“This year’s LevelUp is built for doers. Every session, every keynote, every connection is designed to accelerate real business outcomes.”
Agenda highlights
LevelUp 2025 blends inspiration with execution, ensuring attendees leave with strategies they can apply immediately.
Monday, Oct. 13 → Registration, swag pickup and the VIP Welcome Party with exclusive networking and a first look at what’s ahead.
Tuesday, Oct. 14 → The official kickoff with breakthrough strategies, hundreds of new product features revealed live on stage and a high-energy evening event designed to spark collaboration.
Wednesday, Oct. 15 → Track-specific sessions, hands-on learning and the Annual Awards Gala celebrating innovation and community success.
Thursday, Oct. 16 → High-impact sessions and clear playbooks for scaling smarter, closing with the Encore Evening Event for deeper connections.
Friday, Oct. 17 (Encore Day) → A premium add-on with exclusive time alongside founders Shaun, Varun and Robin, plus advanced tactical workshops in a smaller setting.
In the words of Co-Founder Varun Vairavan:
“With four days of keynotes, sessions and networking, LevelUp 2025 is designed to give attendees clarity in the morning, connection in the evening and momentum that lasts long after the week ends.”
Five tracks that drive growth
This year’s five dedicated content tracks give attendees the freedom to personalize their learning journeys while tackling the most pressing opportunities in business today, including how to make AI practical and profitable.
AI Track → Turn artificial intelligence from hype into execution, embedding it across sales, marketing and operations.
SaaS Track → Explore pricing, retention and scaling strategies for building software businesses that last.
Product Track → Learn how to build, launch and refine products that solve real problems and stand out in competitive markets.
Affiliate Track → Unlock frameworks for scaling recurring revenue ecosystems with recruitment and incentive strategies.
Agency Track → Gain proven playbooks for acquisition, delivery and leveraging technology to stay ahead.
As Co-Founder Robin Alex explains:
“The tracks are designed to cut across industries, but the common thread is execution. No matter what you’re building, an agency, a SaaS or a product, you’ll find strategies that speak directly to your goals.”
Venue spotlight: Hilton Anatole
This year’s venue, the Hilton Anatole, offers sprawling ballrooms, modern breakout spaces and luxury amenities, making it the perfect stage for a week of learning and connection. From buzzing networking lounges to the glamour of the Annual Awards Gala, every detail supports LevelUp’s mission: to create meaningful connections and inspire actionable growth.
Secure your spot
🎟️ Tickets for LevelUp 2025 are on sale now at gohighlevel.com/levelup.
Attendance is limited, and demand is expected to exceed prior years. Whether you’re an agency owner, SaaS founder or entrepreneur ready to scale smarter in an AI-first world, this is the event you can’t afford to miss. Join us in Dallas. Step into the future of business. LevelUp awaits.
