LevelUp Exhibitor: Merchynt talks about adding local marketing services to your HighLevel offer

Landing an SMB client is one of the hardest parts of agency growth. Growing that account over time is where the real profit sits. Justin Silverman has watched hundreds of agencies solve both problems with the same play: lead with HighLevel's sticky platform to get in the door, then add a premium local marketing service that earns hundreds more in profit per client every month.

Justin Silverman brings 10 years of experience building software and supporting customers at a publicly traded company, followed by seven years growing Merchynt from a 2019 side hustle into a platform trusted by agencies worldwide. His results include:

• Building Merchynt's AI local marketing agent, Paige, which now supports more than 1,000 marketing agencies

• Helping hundreds of SEO agency founders develop their sales approach and expand their services

• Helping several hundred agencies launch local marketing as a premium offer on top of HighLevel

In this Spotlight Session, Justin breaks down:

• How to build a local marketing service offering that fits alongside HighLevel

• How to package, price and sell the service, including typical resale pricing and margins

• How to streamline delivery with AI so one person can support hundreds of clients

His story reinforces one thing: the platform opens the door and the right add-on service grows the account.

Watch the full Spotlight Session, then meet Justin and the Merchynt team in person at LevelUp 2026, Merchynt's first conference as an exhibitor.

👉 Get your LevelUp 2026 ticket → http://www.gohighlevel.com/lemt_blog