Matt Deseno: LevelUp Exhibitor: Helped talks about automating your business with HighLevel and AI
Most business owners using HighLevel already have a long list of things they want to build. An AI employee to handle conversations. A follow-up sequence that runs on its own. The funnel they sketched out six months ago. The hard part is getting any of it finished. Matt Deseno has built his company around solving exactly that.
Matt Deseno brings six years of hands-on experience in the HighLevel ecosystem. He started as one of HighLevel’s earliest agency users, packaged the tools he built for his own business and grew that into Helped.com (formerly HL Pro Tools). His results include:
Growing a set of internal tools into an eight-figure business serving companies across the HighLevel ecosystem
Leading a team that helps businesses implement AI, improve operations and turn ideas into finished systems
Shifting his team’s work to where around 90% of client projects now involve AI, from AI employees and automated sales systems to funnels and connected tools
In this Spotlight Session, Matt breaks down:
Why the real bottleneck for most businesses is execution and how to get stalled projects across the finish line
Practical AI systems you can implement today to save time, increase revenue and improve the customer experience
How to decide what AI should handle, what your existing team should handle and when to bring in outside help
His story reinforces one thing: the businesses that grow fastest get better at deciding what should exist in their business and finding a way to get it built.
Watch the full Spotlight Session, then meet Matt and the Helped team in person at LevelUp 2026, October 26–29 at the Hilton Anatole in Dallas.
👉 Get your LevelUp 2026 ticket → http://www.gohighlevel.com/mtd_blog
