Nicolas Padilla: LevelUp Exhibitor: Boostability talks about how AI is changing SEO for agencies
Search is shifting fast. Clients are asking about AI Overviews and chatbots, and many agencies are wondering whether their SEO offer still holds up. Nic Padilla has worked in SEO since 2009, long enough to watch search reinvent itself more than once. His focus today is helping agencies adapt to AI-driven discovery without tearing up the SEO offer they've already built.
Nic brings more than 15 years of SEO experience as Director of Business Development at Boostability, where he helps agencies simplify SEO, sharpen their sales conversations and scale fulfillment. His results include:
Helping agencies around the world build and scale SEO programs
Training thousands of sales professionals and supporting the sale and fulfillment of thousands of SEO campaigns
Scaling SEO fulfillment across 17 countries and nine languages, with agencies delivering under their own brand
In this Spotlight Session, Nic breaks down:
How AI has changed SEO, what hasn't changed and what he's seeing across thousands of SMB campaigns
What agencies should be doing today to help clients show up in AI search results
How to add or scale SEO by turning strategy, content, authority building, reporting and client communication into a repeatable model
His story reinforces one thing: SEO scales when it runs as a repeatable system that evolves as search does.
Want to talk SEO strategy with Nic and the Boostability team in person? Join them at LevelUp 2026 at the Hilton Anatole in Dallas, October 26 to 29.
👉 Get your LevelUp 2026 tickets → http://www.gohighlevel.com/nic_blog
