Pipedrive vs GoHighLevel— Best CRM Choice in 2025

If you’re choosing a CRM in 2025, odds are you’ve looked at both Pipedrive and HighLevel. 

They’re both popular. Both well-reviewed. But they serve very different needs.

The real question isn’t "Which one is better?" It’s "Which one is better for how you work today… and tomorrow?"

In this blog, we’ll compare HighLevel and Pipedrive across:

• Features: CRM, marketing, AI and automation.

• Pricing and value as your business scales.

• Use cases for agencies and internal sales teams.

• Migration, integrations and scalability.

Let’s break it down.

Overview: What are HighLevel and Pipedrive built for?

• Pipedrive was built as a sales-first CRM with a clean, visual pipeline management system. It helps sales teams stay organized, track deals and focus on closing more business.
  

• HighLevel was originally built for marketing agencies but has quickly become a favorite for small businesses, consultants and service providers. It goes beyond sales to include marketing automation, funnels, websites, SMS, reviews and AI tools.

In short: 

Pipedrive = sales-focused CRM. 

HighLevel = all-in-one sales + marketing platform.

Key features comparison: Sales, marketing, and automation

Pipedrive works well for teams that just want sales pipelines. 

HighLevel is built for agencies and service-based businesses that need marketing automation for agencies, lead nurturing, AI and workflows. All inside one login.

Use case breakdown: Agencies vs. sales teams

• Pipedrive is best for:

  • Sales teams that only need pipeline management.

  • SMBs looking for a simple, visual CRM without extra marketing features.

  • Companies willing to integrate multiple third-party tools for email, SMS and automation.

• HighLevel is best for:

  • Agencies managing multiple clients from one dashboard.

  • Small businesses that want sales + marketing in one system.

  • Service providers (gyms, coaches, local businesses) needing automation, reviews and customer nurturing.

Pricing & value: What you get for the money

• Pipedrive: Starts at $14.90/user/month, but costs rise as you add automation, email tools, and integrations. A 10-person sales team can easily exceed $200–300/month.

• HighLevel: Starts at $97/month flat, regardless of users. Includes CRM, marketing automation, funnels and AI out of the box.

👉 If you’re scaling a sales team, Pipedrive may be cheaper at first, but costs grow per seat. HighLevel offers more value for teams and agencies with its flat-rate model.

Why agencies are switching to HighLevel in 2025

Agencies aren’t just looking for another sales CRM. 

They’re looking for a platform that helps them manage clients more efficiently, deliver results at scale and create new revenue without taking on more work. HighLevel checks all of those boxes.

1. Client management

HighLevel lets you create separate sub-accounts for each client, so you can switch between accounts in seconds without juggling logins or browser tabs. 

Each sub-account can have its own branding, assets, users and permissions. It’s like giving each client their own private portal, while you control it all from one dashboard.

2. Automation at scale

With HighLevel’s workflow builder, you can create onboarding flows, appointment reminders, review request sequences and more, then clone them across multiple client accounts. 

Agencies use this to manage seasonal promos, upsells and nurture campaigns without starting from scratch each time. Whether you're working with 3 clients or 30, you can automate without duplication.

3. Revenue expansion

HighLevel’s white-label program turns agencies into software providers. 

You can rebrand the entire platform, offer it as your own CRM-as-a-service and generate recurring revenue. 

Many agencies bundle access to HighLevel with marketing retainers or sell it as a standalone monthly offer, creating a more scalable, productized business.

Pipedrive simply can’t do this. 

It’s a great tool for individual sales teams, but not for agencies managing multiple businesses, delivering marketing services or looking to build SaaS revenue. HighLevel is purpose-built for that kind of growth.

Conclusion: Pick the CRM that grows with your business

Pipedrive is a solid CRM for small sales teams. But if your business is growing, if you want to automate more and if you don’t want to keep stacking apps and logins… HighLevel is the smarter move.

In 2025, CRM is about more than pipelines. It’s about connecting sales, marketing and customer engagement in one system.

HighLevel delivers that. Pipedrive doesn’t.