HighLevel’s Facebook and Instagram Comment Lead Feature

Social media isn’t just for engagement anymore – it’s a goldmine for lead generation. With HighLevel, you can now automatically turn Facebook and Instagram comments into leads

Setting Up Facebook and Instagram Integrations

To get started, head to your sub-account’s settings and navigate to the Integrations tab. Make sure both your Facebook and Instagram accounts are connected and active.

Building Automations for Comment Triggers

Next, build an automation with a trigger based on Facebook or Instagram post comments. You can:

• Choose the specific platform (or both!)

• Select the exact post to monitor

• Filter by keywords or phrases (e.g., “lead”) to ensure only relevant comments trigger your workflow

Automating Responses and Lead Capture

Once the trigger is set, decide how you want to respond. You can:

• Auto-reply in the comments

• Send a personalized DM using Facebook or Instagram Interactive Messenger

• Capture the lead directly into your CRM
  

You can even use custom fields, quick replies, and interactive buttons to guide the conversation and capture more detailed info.

Why It Matters

This feature helps you capture leads the moment they express interest, without lifting a finger. By automating this process, you’re making sure no opportunity slips through the cracks, while delivering a fast and personalized experience for your audience.