
Did You Know You Can Turn Instagram and Facebook Comments into Leads?
HighLevel’s Facebook and Instagram Comment Lead Feature
Social media isn’t just for engagement anymore – it’s a goldmine for lead generation. With HighLevel, you can now automatically turn Facebook and Instagram comments into leads
Setting Up Facebook and Instagram Integrations
To get started, head to your sub-account’s settings and navigate to the Integrations tab. Make sure both your Facebook and Instagram accounts are connected and active.
Building Automations for Comment Triggers
Next, build an automation with a trigger based on Facebook or Instagram post comments. You can:
Choose the specific platform (or both!)
Select the exact post to monitor
Filter by keywords or phrases (e.g., “lead”) to ensure only relevant comments trigger your workflow
Automating Responses and Lead Capture
Once the trigger is set, decide how you want to respond. You can:
Auto-reply in the comments
Send a personalized DM using Facebook or Instagram Interactive Messenger
Capture the lead directly into your CRM
You can even use custom fields, quick replies, and interactive buttons to guide the conversation and capture more detailed info.
Why It Matters
This feature helps you capture leads the moment they express interest, without lifting a finger. By automating this process, you’re making sure no opportunity slips through the cracks, while delivering a fast and personalized experience for your audience.