Split Test Your Funnels in HighLevel!

AB testing (also known as split testing) is a powerful technique for optimizing your funnels—and HighLevel makes it incredibly simple to manage it all in one place. 

Introduction to AB Testing with HighLevel Funnel Builder

HighLevel’s built-in AB testing feature allows you to compare different versions of your funnel pages to find out which one converts best. Whether it’s a sales funnel, lead magnet, or webinar registration page, you can test variations side-by-side to gather real conversion data—and use it to drive better results.

No extra tools. No messy integrations. Just insight-driven optimization, right from your dashboard.

How to Set Up Funnel AB Testing in HighLevel

Setting up your first test is fast and intuitive:

1️⃣ From your HighLevel sub-account, head to Sites → Funnels
2️⃣ Choose the funnel you want to test
3️⃣ Select the page to test—this becomes your Control Page
4️⃣ Click Create Variation and choose from:

• Duplicate the control

• Use an existing funnel/webinar/site page

• Create from blank

This variation becomes your test version to compare against the original.

Customizing Variations and Testing Page Elements

Once your variation is created, you can edit it independently of the control page. This lets you test anything—from headlines and CTAs to images and page layout. Want to try a new background color? Swap out the hero image? Test a bold headline? Now you can—with no risk to your main funnel.

Controlling Traffic and Viewing Real-Time Results

Use the slider in the center of the AB test dashboard to split traffic between the two versions (e.g., 50/50 or 70/30). HighLevel will automatically route traffic accordingly and display real-time performance stats—right inside the funnel editor.

Track key metrics like:

• Page views

• Conversions

• Conversion rate %
  

This way, you can confidently direct all future traffic to the winning variation—and continuously improve your funnels.

Why It Matters

Marketers who consistently AB test make data-driven decisions that lead to higher conversions, better customer engagement, and more revenue. With HighLevel’s funnel AB testing, you can take control of performance - without the tech hassle.

Relevant Help Articles:

• Split Testing in Funnels

• How to Create and Manage Funnels