Top 10 funnel builders for lead generation
You’re running ads. You’re getting traffic. But your funnels aren’t converting like you thought they would.
Maybe you used a popular drag-and-drop builder. Maybe you’ve pieced together a form, a thank-you page and an email sequence using four different tools. But leads aren’t turning into customers and now you’re wondering if your funnel builder might be part of the problem.
Spoiler: it probably is.
In this blog, we’ll walk you through:
Why outdated funnel builders are costing you leads.
What makes a funnel actually convert in 2025.
A breakdown of the top 10 funnel builders for lead generation.
And why HighLevel’s AI-powered funnel builder isn’t just another page builder, it’s your growth engine.
Let’s jump right in!
Why your funnel builder might be costing you leads
Most funnel builders focus on design. And that’s fine, until you realize design isn’t enough.
In 2025, a funnel builder needs to do more than look good.
It needs to be fast, responsive, personalized and tightly integrated with your follow-up systems. If it isn’t, you’re losing leads before they even have a chance to convert.
Common issues we see:
Slow page speeds (especially on mobile).
No CRM or automation integrations.
Limited follow-up tools.
Manual testing, no AI recommendations.
No way to scale or white-label.
If your funnel builder doesn’t actively help you close leads, not just collect them, you’re pouring money into a leaky bucket.
What makes a funnel convert in 2025
High-converting funnels today are powered by three things:
Speed: Pages need to load instantly on mobile and desktop
Personalization: Messaging needs to match source, device, behavior
Automation: Follow-ups via email, SMS or even voice need to happen automatically, with clear tracking
The best funnel builders for small businesses don’t just give you templates. They help you optimize, scale and connect the entire buyer journey.
Top 10 funnel-building platforms (ranked by features & conversion focus)
Here’s a breakdown of the most popular funnel builders in 2025, how they perform on functionality, lead-gen capabilities, AI and price.
1. HighLevel
HighLevel goes far beyond the typical funnel builder.
Yes, you get an intuitive drag-and-drop editor, but you also get AI-generated funnel pages, automatic lead tracking, email/SMS/voice follow-up and full CRM integration all in one login.
This isn’t just a builder. It’s a fully connected system for generating, capturing and converting leads.
Price: $97/month flat. Unlimited funnels, contacts, automations and full AI suite included.
Best for: Small businesses and agencies that want a serious, scalable, all-in-one lead-gen system.
2. ClickFunnels
ClickFunnels is still one of the most recognizable names in the funnel world. It’s strong on upsells, order bumps and webinar-style sales flows. The updated version includes CRM, but it’s still very sales-page focused and doesn’t offer AI or advanced automation out of the box.
Price: Starts at $97/month. Full features require the $197/month plan.
Best for: Digital product sellers and course creators who want templated funnels and sales-focused flows.
3. Unbounce
Unbounce is built for marketers who want high-speed testing. Its Smart Builder uses AI to recommend copy and layouts based on what converts best in your industry.
However, it’s more of a landing page tool than a full funnel builder, and lacks built-in CRM or deep automation features.
Price: Starts at $99/month. Plans scale based on traffic volume.
Best for: Paid media teams running lots of A/B tests who need ultra-fast landing page tools.
4. Leadpages
Leadpages is known for its simplicity and speed. It’s beginner-friendly, affordable and gives you mobile-optimized pages with built-in form and alert bar tools. However, it lacks CRM, native automation and AI-enhanced features.
Price: Starts at $49/month. Pro plan ($99/month) adds A/B testing.
Best for: Solopreneurs and small teams who want a fast way to launch basic lead-gen pages.
5. Instapage
Instapage is a premium platform with a focus on high-end optimization.
You get heatmaps, collaboration tools and server-side A/B testing, but that power comes at a price. It’s better suited for agencies or enterprise teams running massive campaigns.
Price: $299/month. Custom pricing for large teams.
Best for: Marketing teams managing large ad budgets and looking for advanced optimization tools.
6. Kartra
Kartra is a business-in-a-box platform: funnel builder, membership site, video hosting, email marketing and more.
It’s feature-rich but feels a bit bulky compared to more modern tools, and doesn’t lead in AI or mobile speed.
Price: Starts at $99/month.
Best for: Digital product businesses or course creators who want one login for every stage of the funnel.
7. Systeme.io
Systeme.io is a clean, no-frills ClickFunnels alternative. It includes funnels, email marketing, affiliate tools and course hosting all with a low cost of entry. The UI is basic, but for the price, it delivers a lot of value.
Price: Free plan available. Paid plans start at $27/month.
Best for: Bootstrapped creators or early-stage businesses looking to test simple funnels and email flows.
8. GetResponse
Originally an email platform, GetResponse now includes Autofunnel, a visual builder that walks you through full lead-gen flows. It’s a great option if you already use the email tool and want to add lightweight funnel functionality.
Price: Basic plans start at $19/month. Funnel-focused plans start at $59/month.
Best for: Existing GetResponse users who want to build basic funnels without switching platforms.
9. Builderall
Builderall tries to do everything: website builder, funnels, chatbots, booking tools, apps. It’s flexible, but the UI is clunky and some tools feel half-baked.
Still, the price is attractive for those willing to learn the platform.
Price: Starts at $17.90/month. Premium plans up to $87.90/month.
Best for: DIY business owners who want a wide feature set and don’t mind the extra learning curve.
10. GrooveFunnels (now Groove.cm)
GrooveFunnels rebranded as Groove.cm and offers a wide suite: funnel builder, cart system, blog tools and email marketing.
It’s still evolving, and while it offers a lot for free, some tools feel incomplete. But the lifetime pricing options were attractive early on.
Price: Free tier available. Paid plans vary.
Best for: Early-stage businesses or marketers looking for a long-term, all-in-one platform on a budget.
Conclusion: The right funnel builder should save time and deliver results
In 2025, building a funnel isn’t just about having a nice-looking page. It’s about how fast you can go from click to contact and from contact to customer.
The best funnel builders aren’t just design tools. They’re lead generation systems combining content, conversion and follow-up. And that’s where most platforms fall short.
HighLevel checks every box:
AI Funnel Builder to help you launch faster.
CRM + automation so leads never slip through the cracks.
Native SMS, email, voice agents and forms.
Unlimited funnels, unlimited testing, flat pricing.
Fully white-labelable for reselling or client work.
If you’re serious about generating leads, converting faster and automating the hard stuff, start your 14-day free trial today.
Want to build funnels for clients or resell the platform? You can do that too.
👉 Start your free trial and see why HighLevel is the best funnel builder for small business in 2025!
