Top 5 HighLevel AI Features Every Agency and Business Owner Should Utilize

In 2025, one thing is clear: businesses that embrace AI pull ahead, while those that hesitate risk falling behind. 

According to a recent industry survey, more than half of high-performing marketing agencies plan to double their investment in AI automation within the next year. 

If you run an agency or small business, you already juggle tight deadlines, demanding clients, and constant competition. 

HighLevel AI Tools are designed to give you back your time and multiply your impact. From handling calls to building entire websites, these AI-powered CRM tools do the heavy lifting so your team can focus on what humans do best: strategy and relationship-building.

In this guide, we’ll break down the top HighLevel AI Features every marketing agency and business owner should implement now. By the end, you’ll see exactly how AI for marketing agencies has moved from nice-to-have to must-have.

Why HighLevel’s AI Suite Is a Game-Changer for Growing Agencies

HighLevel AI Tools are not isolated widgets; they form a connected, powerful ecosystem. 

The best CRM with AI should not just store customer data but act on it intelligently, around the clock.

With HighLevel’s AI Employee suite, you get an AI-powered CRM, smart voice and chat agents, guided workflow automation, website generation, and automated reputation management, all in a single login. 

This seamless integration cuts down software sprawl and makes AI workflow automation feel natural, not forced.

For agencies scaling fast, this suite means:

• No missed leads, ever.

• Faster campaign launches.

• Higher-quality conversations.

• Less busywork for your team.

• More bandwidth for creative, strategic work.

Here’s how each feature contributes to that vision.

1. Voice AI: The Always-On Phone Assistant That Never Misses a Lead

Phone calls remain one of the highest converting lead channels, but they’re also one of the easiest to mishandle. Miss a call, and you might lose a potential client to a competitor who picks up faster.

HighLevel’s Voice AI solves this by serving as your round-the-clock phone receptionist. 

This AI Agent for businesses answers inbound calls 24/7, handles unlimited simultaneous conversations, and never places callers on hold. It collects caller details, qualifies inquiries, routes calls to the right person, and even sends follow-up texts to keep prospects engaged.

Because it’s fully customizable, Voice AI speaks in your brand’s voice. Whether you run a boutique agency, a medical spa, or a real estate team, you can script responses that feel genuine and trustworthy.

This AI automation for business replaces expensive answering services and ensures your sales pipeline stays warm, no matter the hour.

2. Conversation AI: Engage, Qualify, and Book – All Through Chat

Live chat has become a standard for any website that wants to convert visitors in real time. But staffing a 24/7 chat team is unrealistic for most businesses. Enter HighLevel’s Conversation AI.

This feature combines the best parts of an AI-powered CRM with intelligent chat automation. It connects with your leads on your website, via SMS, Facebook Messenger, and Instagram DMs. Conversation AI learns from your existing website copy and FAQs, so it responds in context, handles objections smoothly, and knows when to escalate to a human.

Beyond answering questions, it prequalifies leads and can book appointments directly within the chat flow. For agencies, this means your clients get faster responses and better-qualified prospects, all with minimal effort from your team.

This is the future of AI for marketing agencies, using conversational agents to turn cold traffic into booked appointments on autopilot.

3. Workflow AI Assistant: Your Step-by-Step Automation Guide

Automation is powerful, but building it can feel intimidating. 

HighLevel’s Workflow AI Assistant makes it simple by guiding you through workflow creation step-by-step.

It helps you visualize how each automation fits into your customer journey. It explains which steps perform well and which need tweaking. For agency owners new to advanced automations, this demystifies the process.

Even better, HighLevel is rolling out the ability to describe your goal in plain English and have the Workflow AI build the entire sequence for you. This means more automation, less guesswork.

This level of AI workflow automation empowers your team to create sophisticated client journeys without needing a dedicated tech expert.

4. Funnel and Website AI: From Blank Page to Launch in Minutes

One of the most time-consuming parts of client work is building websites and landing pages. With Funnel and Website AI, that barrier practically disappears.

This HighLevel AI Tool can generate a complete website or funnel from scratch. It includes high-converting copy, a clean layout, calls-to-action, and relevant images, all tailored to your client’s industry and brand tone.

What used to take days or weeks now takes minutes. You can deploy multiple variations, test which performs best, and optimize faster than ever before.

This is the promise of AI for marketing agencies: faster deliverables, better results, and less repetitive grunt work.

5. Reviews AI: Smart Reputation Management on Autopilot

In the age of Google and Yelp, reputation can make or break a business. HighLevel’s Reviews AI protects your brand image without requiring daily manual oversight.

Reviews AI automatically responds to customer reviews on platforms like Google and Facebook. It tailors its tone based on sentiment — a happy five-star review receives a warm thank-you, while a negative review receives a professional and empathetic reply that helps diffuse tension.

This AI Automation for business means your reputation stays polished, customer trust remains high, and your team can focus on big-picture marketing instead of drafting the same responses over and over.

Let AI Handle the Hustle So You Can Focus on Strategy

Running an agency or a fast-growing business means constantly balancing service delivery with growth. HighLevel’s AI Features don’t replace your team; they elevate it.

By weaving HighLevel AI Tools into your daily workflows, you spend less time on repetitive tasks and more time refining your client strategy, innovating offers, and nurturing relationships.

This is what the best CRM with AI should do: make every touchpoint smarter, faster, and more meaningful.

Dive Into HighLevel’s Summer of AI

Running a business doesn’t slow down just because the days get longer and the weather is nicer. But staying productive shouldn’t mean spending every hour tied to repetitive tasks.

HighLevel’s Summer of AI gives you full access to the entire AI Employee suite at no extra cost. 

Here’s what you get:

• 30-Day Free Trial of AI Employee: Explore every AI feature without restrictions.

• Free AI Employee Kickoff Call: Meet with a HighLevel Success Specialist to set up your tools, discuss best practices, and map out automation opportunities.

• Unlimited AI Features: Leverage Voice AI, Conversation AI, Reviews AI, Workflow AI Assistant, Funnel and Website AI, and Ask AI as much as you need.

• Ask AI Assistant: Get real-time support inside your dashboard to build and optimize as you go.

With HighLevel AI Tools, you can handle more leads, deliver faster results, and maintain quality without sacrificing time for strategy and growth.

Start your free 30-day trial today, schedule your kickoff call, and see how the best CRM with AI helps your business stay ahead this summer and beyond!