What starts the workflow. Workflow AI picks the right one, so you do not need to know what it is called.
Appointment bookedTrigger
Build automations in plain language
Automation powered byWorkflow AI
Describe the automation you want and Workflow AI builds it for you.
Workflows › New workflow
Stop losing an afternoonto every workflow
Every business has an automation it keeps meaning to build. Describe it out loud and Workflow AI builds it.
Appointment bookedTrigger
Wait 1 dayWait
Send reminder textSMS
Did they reply?If / Else
Yes
Tag as confirmedAdd tag
No
Task: call to confirmCreate task
When someone books, wait a day, then text them a reminder. If they reply, tag them as confirmed. If they don’t, make me a task to call them.
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Workflows built with Workflow AI
200K+
Businesses using Workflow AI
800M+
AI-built workflow runs
1.2M+
Conversations with Workflow AI
What is Workflow AI?
Workflow AI builds your business automations for you. Describe what should happen, like sending a reminder text when someone books, and it sets up every step. It can also explain any automation you already have.
- Picks the triggers and actions so you do not have to remember them
- Handles waits and if/else branches, not just straight lines
- Tells you what still needs your input before it can go live
One sentence, four decisions
, , then . .
When the next step happens. Say “the day before” and it sets the delay for you.
Wait until 1 day beforeWait
What the workflow does, like sending a text or an email. It writes the message too.
Send reminder textSMS
The “if”. It checks what the person did and sends them down the right path.
Did they confirm?If / Else
What can Workflow AI do?
One workflow, from the first sentence to the day it goes live.
1
Build the whole thing from a sentence
Appointment booked
Wait 1 day
Send reminder
Did they confirm?
1
Build the whole thing from a sentence
Describe what should happen and it sets up every step. Most builds are done in under 30 seconds.
2
Ask when something is missing
Leave out a detail, like whether to text or email, and it asks you first. A few quick questions, and you can skip them.
3
Change one step, leave the rest
Say “make that two days” and only that wait changes. Everything else stays exactly as it was.
4
Change settings by asking
Rename it, keep messages to business hours, or change who it sends from, just by asking.
5
Explain any workflow
Ask what a workflow does and it walks you through it step by step, even one someone else built.
6
Suggest how to make it better
Ask it to look over a workflow you already have. It suggests what to change and makes the change if you say yes.
7
Undo its changes
Anything it changes can be undone, and you can see a list of what it changed.
8
Tell you what still needs you
Anything only you can decide, like which calendar to use, is listed before it goes live. It never publishes on its own.
Why businesses use Workflow AI
What changes when you build automations by describing them.
by hand: most of an afternoon
It saves time on every automation
Setting one up by hand means choosing every trigger, action and wait yourself. Describe it instead, and most builds are done in under 30 seconds.
you can skip the reading
The Workflow Builder Manual
Triggers, actions, waits, branches, settings
Vol. 1 of 3
You do not need to be an expert
You never have to know what a setting is called or where it lives. If something is unclear, ask, and it explains it in plain English while you build.
don’t touch
this! — Mike Appointment flow (v2 FINAL) Appointment booked Wait 1 day Send reminder text
this! — Mike Appointment flow (v2 FINAL) Appointment booked Wait 1 day Send reminder text
It makes the workflows you already have better
Open one you inherited, or one that came with a snapshot. It explains what it does step by step, then suggests what to improve.
No more rebuilding entire workflowsto fix one thing
Long workflows are where small changes get painful. Point at the steps you mean, or just describe them, say what should be different, and only those steps change.
Send these four from [email protected]
You decide whenit goes live
Workflow AI does not publish anything on its own. It hands you a finished draft and a short list of what only you can decide.
Lead follow-up
Workflow AI did
- Picked the trigger and every action
- Set the waits and the branch conditions
- Wrote the email and SMS copy
- Named and saved the workflow
- Changed the settings you asked for
Still yours
- Fill in what it flagged Anything it could not decide, like which calendar to use, is listed for you
- Read through every step Every step is there for you to check
- Run a test yourself Workflow AI cannot test a workflow. Only you can.
3 things to check before you publish
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AI Team
Five AI-powered specialists designed to grow your business while you focus on what matters most.
Frequently asked questions
What is Workflow AI?
Workflow AI is the AI inside HighLevel that builds your business automations for you. Describe what should happen, like sending a reminder text when someone books, and it sets up every step. It can also explain any workflow you already have.
How long does it take to build a workflow?
Most builds finish in under 30 seconds, and you watch the steps appear as it builds them.
Can Ask AI build workflows too?
Yes. Ask AI can call the same Workflow AI agent, so you can describe a workflow in Ask AI, even from WhatsApp, and see it built right in the chat. Hand edits, the final test and publishing still happen in the workflow builder.
Can I edit a workflow it already built?
Yes. Click the steps you want to change, drag across a section, or just describe them. Say what should be different and only those steps change; the rest of the workflow is left alone. You can type or dictate.
What happens if my request is vague?
It asks rather than guesses. When key details are missing, like the channel or the timing, Workflow AI asks up to three short questions first, then builds from your answers. You can skip any of them and let it decide.
Can it build branches and waits, or just simple sequences?
Branches too. It creates if/else conditions and wait steps, and you can change either of them later just by asking, including the conditions inside a branch.
Does it work with other apps?
Yes. Tell it which app to use, like creating a task in ClickUp or posting to Slack, and it adds that step. If the app still needs connecting, that is listed for you before the workflow can go live.
Can it explain a workflow I did not build?
Yes. Ask it to describe any workflow and it tells you what happens, step by step. Workflows that came in through a snapshot get an Explain This Workflow button at the top, which is useful for new team members and for clients.
Can it suggest improvements to a workflow I already have?
Yes. Ask it to look over the workflow and it suggests how to streamline it and which actions to add. Nothing changes until you tell it to make the change.
Can I undo what it changed?
Yes. While you are editing, Cmd+Z or Ctrl+Z undoes its last change, and Recent Changes in the builder shows you what was changed.
Does Workflow AI use AI credits?
No. Workflow AI no longer uses AI credits. To keep it fast for everyone, a fair usage limit may apply, and if you reach the daily limit it resets in 24 hours.
Is it safe to use on a white-labeled account?
Yes. Workflow AI's responses avoid platform-branded terms, so what your clients see stays in your brand.
Who can use Workflow AI?
Anyone with access to workflows. Agencies can switch it off in Settings, under Labs, and each sub-account can switch it off in its workflow settings.
Will it publish a workflow without me?
No. Everything it builds is a draft. After it finishes you get a short list of anything that still needs your input, like which calendar or which pipeline, and nothing runs until you review it and publish it yourself. It also cannot test a workflow for you, so a live test before publishing is still yours to do.
Build your next workflow with Workflow AI
Describe the automation you have been meaning to build. Workflow AI puts it together, then hands it back for you to check.
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Add New Trigger
Text people a reminder the day before their appointment…
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