CRM Capabilities - ActiveCampaign’s Features vs. HighLevel’s All-in-One CRM
Is Your CRM Helping or Holding You Back?
Did you know that 91% of businesses with 10 or more employees use a CRM?
Yet, many companies struggle to find the right one. Some CRMs focus only on email marketing, while others offer automation but lack a true all-in-one experience.
If you’re considering ActiveCampaign vs. HighLevel CRM, this guide will help you compare their features, automation capabilities, and pricing so you can decide which platform fits your business best.
Here’s what we’ll cover:
ActiveCampaign CRM features and its strengths.
HighLevel all-in-one CRM and what sets it apart.
A feature-by-feature comparison of automation, sales tools, and marketing capabilities.
Pricing and ROI breakdown to determine the best value.
User experience and ease of use.
By the end, you’ll know which CRM is best for agencies, small businesses, and growing companies. Let’s dive in!
ActiveCampaign: A Deep Dive into Features & Strengths
ActiveCampaign is widely known as mainly an email marketing platform with CRM capabilities, but it has grown to offer sales automation and customer relationship management.
Here are some of its key strengths:
Key ActiveCampaign CRM Features
Email Marketing Automation – Powerful automation workflows for personalized email sequences.
Sales Pipeline Management – Track leads, deals, and follow-ups in a visual sales pipeline.
Advanced Segmentation – Filter contacts based on behavior, purchase history, and interactions.
Multi-Channel Messaging – Connect via email, SMS, Facebook Messenger, and site chat.
Lead Scoring – Identify high-intent leads and prioritize follow-ups.
Pros & Cons of ActiveCampaign
Pros
Great for small and mid-sized businesses.
Advanced segmentation for marketing.
Easy integrations with third-party apps.
Cons
Lacks true all-in-one capabilities.
No built-in appointment scheduling or call tracking.
CRM features aren’t as robust as competitors.
Can get expensive as contacts grow.
HighLevel’s All-in-One CRM: What Sets It Apart?
Unlike ActiveCampaign, HighLevel is designed to be an all-in-one platform for marketing, sales, and automation.
It eliminates the need for multiple software tools by offering everything under one roof.
Key HighLevel CRM Automation Features
Sales & Marketing Automation – Create workflows for follow-ups, lead nurturing, and task automation.
Email & SMS Marketing – Send email sequences and automated text messages.
Appointment Scheduling – Built-in calendar system for easy booking.
Call Tracking & Voicemail Drops – Automate phone calls and track conversions.Funnels & Website Builder – Create high-converting landing pages without third-party software.
Reputation Management – Automatically request and respond to Google and Facebook reviews.
Pros & Cons of HighLevel CRM
Pros
All-in-one platform for marketing, sales, and automation.
Includes appointment scheduling and call tracking.
Advanced workflow automation for follow-ups.
Funnel and website builder included.
Cons
Slight learning curve for beginners.
Needs proper setup for best results.
May be overkill for businesses that only need a CRM.
Feature Comparison: ActiveCampaign vs. HighLevel
Here’s a side-by-side comparison of ActiveCampaign vs. HighLevel CRM to see which offers the most value:
Key Takeaways:
ActiveCampaign excels at email marketing and segmentation but lacks sales tools like appointment scheduling, call tracking, and funnels.
HighLevel is a true all-in-one CRM, replacing multiple tools with built-in automation, sales tracking, and marketing features.
Which CRM Offers Better Value? Pricing & ROI Breakdown
Pricing plays a big role in choosing the right CRM. Let’s compare ActiveCampaign vs. HighLevel pricing to see which offers the best ROI.
ActiveCampaign Pricing (Based on 2,500 Contacts)
Lite Plan: $39/month. (Basic email automation)
Plus Plan: $95/month. (CRM & automation)
Professional Plan: $149/month. (Advanced marketing automation)
Enterprise Plan: $255/month.
HighLevel Pricing
Starter Plan: $97/month. (All-in-one CRM for one business)
Unlimited Plan: $297/month. (Multiple accounts, full automation tools)
SaaS Mode: $497/month. (Resell HighLevel as your own software)
Which CRM Delivers Better ROI?
ActiveCampaign’s lower-tier plans focus mainly on email marketing but require extra tools for appointment scheduling, call tracking, and funnels.
HighLevel replaces multiple subscriptions (email marketing, CRM, funnel builder, call tracking, reputation management), leading to higher cost savings over time.
If you only need email automation, ActiveCampaign may be a cost-effective option. However, if you want an all-in-one solution for sales, marketing, and automation, HighLevel provides more value.
User Experience & Ease of Use: Which Platform is More Intuitive?
ActiveCampaign: Best for Simplicity
Clean interface, but requires integrations for advanced sales tools.
CRM tools are a bit limited.
Cost drives up depending on the number of contacts.
HighLevel: Best for All-in-One Efficiency
More features but requires initial setup.
Consolidates everything into one platform, reducing app switching.
Advanced automation capabilities give more control over sales and marketing.
If you’re a small business or agency that wants a simple CRM for email marketing, ActiveCampaign might be a good shout.
But if you need robust automation, scheduling, and sales tracking, HighLevel offers a more comprehensive experience.
Final Verdict: Which CRM Should You Choose?
Choose ActiveCampaign if:
You only need email marketing and basic automation.
Your team prefers a lightweight CRM with simple workflows.
You don’t need call tracking, appointment scheduling, or funnel-building.
Choose HighLevel if:
You want an all-in-one CRM that combines sales, marketing, and automation.
You need appointment scheduling, call tracking, and a funnel builder.
You want to replace multiple tools and save money.
One Final Thought…
If email marketing is your focus, ActiveCampaign is a great choice.
But if you’re looking for the best CRM for small businesses in 2025 with advanced automation, sales tracking, and built-in marketing tools, HighLevel is definitely the better long-term investment.
Want to try out? Start your free trial with HighLevel today and experience the power of an all-in-one CRM!
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