HighLevel 2025: A year of AI acceleration and global growth
From AI-powered execution to global community momentum, 2025 was built for scale.
2025 was the year HighLevel helped businesses stop doing everything manually and started letting systems carry the load. And adoption didn’t just grow, it accelerated month over month as more teams embedded AI into daily workflows.
Growth + scale
1M businesses powered globally
150 countries and territories with active users
In 2024, HighLevel committed to giving customers more scale, more leverage and more ways to grow. In 2025, that promise turned into measurable momentum.
→ See the 2024 Year in Review here
AI + automation
7M+ Voice AI calls completed
740K+ AI-powered appointments booked
819K+ AI autopilot bots created
41M+ automations built
70M+ AI-powered messages sent
Events + community
35+ global events attended
11K+ people met in person
4 continents visited
14 countries visited
50+ international cities visited
Affiliate + ecosystem
Another record-breaking year in total commissions paid
7.7K+ new affiliates joined
Awards
Inc. 5000 · Deloitte Fast 500 · Dallas 100 · BuiltWith · MarTech Breakthrough · SaaS Awards · AI Awards · LinkedIn Top Startups Dallas
In 2025, HighLevel’s AI stopped being an add-on and became the way work gets done: powering conversations, follow-up and execution at scale.
The year HighLevel led AI adoption
2025 wasn’t the year HighLevel discovered AI.
HighLevel began building AI-powered capabilities well before AI became mainstream. In 2024, features like AI Reviews, Content AI and Conversation AI proved their value in live environments. Those foundations came together to form the AI Employee, a unified system designed to handle real work, not demos.
In 2025, that groundwork paid off, and adoption accelerated fast.
Customers weren’t experimenting. They were building.
AI became a core part of how businesses designed workflows, handled conversations and automated execution across their operations. More than 140,000 workflows were built using the AI Workflow Builder, signaling a clear shift toward AI-first workflow design. In total, 42.7 million workflows were created in 2025, representing a 22.4% year-over-year increase, with usage expanding across industries and business models.
That growth wasn’t limited to a handful of power users.
As confidence grew, scale followed.
Workflow execution surged throughout the year, with daily enrollments climbing from roughly 35 million in January to more than 80 million by December. Behind the scenes, those workflows ran reliably at massive scale, powering 125 billion executions across nearly one million locations, live proof that AI wasn’t just being used, it was being trusted.
Throughout 2025, usage accelerated. Adoption intensified most sharply in Q2 and Q3, with multiple AI products posting 20–50% month-over-month growth during peak periods as businesses moved AI from optional tooling into operational partnership.
Voice AI reflected that shift clearly. What started as early adoption scaled to nearly one million completed calls per month by late 2025, as AI became embedded in real conversations that book appointments, follow up with leads and drive revenue.
This was more than just curiosity-driven usage; it was businesses handing AI the keys to real work and watching it deliver.
In 2026, we'll be moving with that same energy, continuing to build on what we've already accomplished. More automation, more AI-driven execution and more ways for businesses to move faster without adding complexity.
High-impact product momentum
As HighLevel led AI adoption forward, product momentum followed, by design.
In 2025, the focus was on removing friction, expanding automation and shipping systems that helped businesses launch faster and scale with confidence.
Product momentum snapshot
2.3K+ user-facing releases shipped
23.8K+ templates added
25 new Academy courses launched (84.47% average rating)
Advanced workflows and ready-to-use templates across websites, funnels, forms and automations helped SMBs and agencies scale faster, without starting from scratch.
Major releases
Rather than spotlighting everything shipped in 2025, these releases reflect how teams solved problems faster and operated more efficiently:
AI-powered landing page generation
Mobile business card scanning
Intent-based voice routing
Local SEO insights with bulk prospecting
Recurring webinar automation
For a more comprehensive breakdown of releases and enhancements, explore our LevelUp Day feature recap.
AI capabilities launched
AI became more deeply embedded across how work gets done:
Voice AI and routing improvements
Conversation AI across messaging channels
AI-powered reviews and responses
Smart Send timing optimization
AI content generation for campaigns and workflows
See what’s coming next → Canny
Global events and community
2025 was built in real rooms, not just online.
From global conferences to local meetups, momentum grew because people showed up, shared ideas and moved forward together.
The year we showed up everywhere
11K+ people met in person
50+ international cities visited
35 events attended globally
Owned events that defined the year
SaaSPRENEUR LIVE
Focused rooms. Practical sessions. Conversations that didn’t stop when the event ended. Building on this momentum, SaaSPRENEUR LIVE is evolving into HighLevel Live, with more global stops ahead.
HighLevel Hangouts
Smaller rooms. Same big momentum. Local builders swapping playbooks, sharing what’s working, and leaving with real next steps.
Whether it was a flagship conference or a local meetup, one thing stayed consistent: the community kept showing up and building forward.
Affiliate growth and ecosystem leadership
In 2025, the affiliate program matured into a stronger, more supportive ecosystem.
Growth was driven by education, community leadership and partners committed to helping others succeed.
Program snapshot
7.7K+ new affiliates joined in 2025
Another record-breaking year in total commissions paid
Disclaimer: These results are not typical. Most affiliates earn significantly less. Affiliate performance varies and is not guaranteed.
Affiliate of the Year: Pavel Ketsuk
Affiliate of the Year reflects both performance and impact: supporting customers, strengthening the community and driving sustainable growth.
Key highlights
2.5K+ customers referred
900+ active customers
Joined the affiliate program in August 2019
Two standout months delivering 900+ trials through organic YouTube traffic
What sets Pavel apart is the level of support he provides to new users, combining education, coaching and hands-on guidance to help businesses get started with confidence.
Interested in building with the HighLevel ecosystem?
Become an affiliate.
Building the next generation: capability and pipeline
Certification program
As the ecosystem grew, so did the demand for trusted experts.
Certification expansion helped connect businesses with qualified professionals ready to support real-world HighLevel projects.
Stats
800+ certified admins (+82% YoY)
850+ in-app requests (+59% YoY)
5.6K+ directory requests (+28.8% YoY)
These numbers reflect a platform that didn’t just grow; it created more opportunity: for businesses to scale, for experts to support them and for the ecosystem to keep expanding.
Virtual events
We brought the world together online at scale.
From live workshops to focused deep dives, virtual programming made it easier for businesses and agencies to learn, build and take action, no matter where they were.
110+ virtual events hosted
226K+ registrants and streams
Internship program
At the same time, HighLevel began investing in what comes next.
Strengthening HighLevel as a company
Behind every product release and platform improvement is a growing, global team.
In 2025, HighLevel scaled its organization to support increasing adoption while continuing to invest in people, learning and long-term development.
Company growth and development
900+ new hires
10 countries represented
97% of employees feel a strong sense of belonging
Overall engagement score of 4.13 out of 5 globally
Milestones
March: 5DC launched to help agencies land their first client
September: Internship program launched
October: LevelUp expanded into a significantly larger, world-class venue
First international SaaSPRENEUR LIVE events hosted
Looking ahead: 2026 and beyond
2025 didn’t just build momentum; it accelerated it.
The next chapter
Expanding an AI-first ecosystem
Deepening how AI supports real work across automation, conversations and execution.Expanding our global events footprint
Bringing HighLevel into more cities, more countries and more rooms where builders connect and grow.Fueling affiliate growth through education and enablement
Investing in tools, training and community support that help partners build sustainable businesses.Expanding Academy and certification paths
Making it easier to find trusted, certified professionals for real-world HighLevel projects.Advancing business development initiatives
Building new partnerships and programs that help customers reach value faster.
Momentum, built to keep growing
In 2025, HighLevel set the standard for SaaS companies and focused on building systems that move businesses faster, scale smarter and deliver real outcomes… and that momentum isn’t slowing down.
Together, we’re redefining what software can do for businesses everywhere.
See what’s coming next → Canny
Disclaimer: This content is provided for informational purposes only and reflects HighLevel’s internal data, observations, and interpretations based on information available as of the date published. Metrics and figures presented are historical, may be based on internal methodologies, and are subject to change. Results, usage patterns, and outcomes vary by customer, use case, configuration, market conditions, and time.
This post may also include forward-looking statements regarding HighLevel’s plans and product direction, including anticipated product development, AI capabilities, and business initiatives. Such statements are based on current expectations and assumptions and are subject to risks and uncertainties, and actual outcomes may differ. Nothing in this post should be construed as a guarantee of performance, results, earnings, or future outcomes.
