HighLevel vs ClickFunnels Marketing Features Comparison

Imagine spending over $1,500 per month cobbling together tools to run your marketing, and still feeling like nothing “talks” to each other. 

This is the reality many businesses face when they rely on piecemeal solutions. With customer expectations rising, platforms promising to be “all-in-one” have surged in popularity. 

But are they really?

In 2025, the race among all-in-one marketing platforms is more competitive than ever. 

Two standout names, HighLevel and ClickFunnels, often rise to the top of the conversation. Both aim to provide the essential building blocks of modern digital marketing, from funnels and email automation to lead management and CRM.

So… which one is better? 

In this article, we’ll dive into a side-by-side comparison of HighLevel vs ClickFunnels, unpack their real-world capabilities, and help you figure out which one actually delivers what agencies and entrepreneurs need most: sustainable growth without tech overload.

Introduction to All-in-One Marketing Platforms

The term all-in-one marketing platform gets thrown around a lot, but what does it really mean?

At its core, it refers to a software solution that helps businesses attract leads, convert them into customers, manage client relationships, and automate communication, all without switching between multiple tools. 

This is especially valuable for agencies or small teams who need to run lean while staying competitive.

ClickFunnels helped define this category early on with its focus on sales funnels and landing pages. 

HighLevel entered the scene later, built specifically with agencies and service-based businesses in mind. 

Instead of just focusing on funnel creation, HighLevel combines CRM, marketing automation, client management, white-labeling, and even sales tools into one unified system.

In short, while both platforms market themselves as all-in-one, their approaches and depth of functionality differ quite a bit.

Key Features of HighLevel and ClickFunnels

To help make sense of the key differences, here’s a general breakdown of the core features both platforms offer:

At first glance, both offer strong tools for funnel creation and lead generation.

But HighLevel begins to stand apart when you consider how deeply integrated its tools are, especially in areas like client management, SMS/email marketing, and CRM automation.

CRM Capabilities for Agencies

For agencies especially, client relationship management (CRM) is critical. Tracking leads, opportunities, conversions, and communications shouldn’t require five tabs and a spreadsheet.

ClickFunnels offers only basic contact tracking. There's no pipeline view, advanced tagging, or real-time updates across channels. If you want CRM features, you'll need to integrate a separate platform like HubSpot or Pipedrive, which adds both complexity and cost.

HighLevel is a full-featured CRM for agencies. 

You get visual sales pipelines, lead scoring, tagging, task management, and internal notes. Better yet, it’s fully customizable for each client sub-account. This makes it easy to standardize and scale your client services.

For agencies running lead generation or marketing retainers, this is essential!

And HighLevel gives you the ability to white-label the entire CRM, so your clients see your brand, not a third-party tool.

Exploring ClickFunnels Alternatives

As the software landscape evolves, many digital agencies are looking for ClickFunnels alternatives — not because ClickFunnels is bad, but because it’s not evolving fast enough for today’s more complex needs.

ClickFunnels still leans heavily on its roots: landing pages, funnels, and upsells. That model worked well in 2015. But businesses now demand more. They need systems that support ongoing engagement, reactivation, upsells, and cross-channel communication.

HighLevel has emerged as a preferred alternative not just because it offers more features, but because it’s also built for resellers. With white-labeling, multi-client support, and a platform-first pricing structure, HighLevel lets agencies own the relationship with their clients!

Pricing

Now, let’s take a look at pricing.

ClickFunnels pricing starts at $97/month for basic use, and jumps to $297/month for advanced features. 

By contrast, HighLevel’s agency plan begins at $97/month with unlimited funnels, email/SMS marketing, and CRM features. 

For full SaaS mode and white-labeling, it’s $497/month — and you can resell it under your brand at your price.

When you consider everything you’re getting, HighLevel is definitely one of the best marketing platforms in 2025 for agencies ready to scale.

Conclusion: Selecting the Right Platform for Your Business

There’s no question that both ClickFunnels and HighLevel have changed the way businesses approach online marketing. 

But in a fast-moving digital world, businesses and agencies need more than landing pages. They need connected systems that automate, communicate, and scale.

If you’re a course creator selling one product, ClickFunnels might still be a viable fit. But if you’re an agency or service provider, looking for scalability, automation, and the ability to deliver ongoing value to multiple clients, HighLevel is the better long-term solution.

With robust CRM features, built-in automation, client account management, and full white-label options, it helps you build a business on top of the platform itself.

Start Your Free 14 Day HighLevel Trial!

If you’ve been exploring ClickFunnels alternatives or reading HighLevel reviews, this is your sign to try it for yourself. 

HighLevel gives you everything in one place: the CRM, automation, funnel builder, booking calendar, reputation management, and more, all under your brand!

But hey, don’t take our word for it! Click here to get your FREE 14 day trial started.