Top 10 Marketing Automation Platforms in the World (2025)
In 2025, marketing automation isn’t just a nice-to-have—it’s the heartbeat of modern business growth. From streamlining communication to converting leads at scale, automation tools are helping businesses move faster, smarter, and more profitably.
And one platform is making the biggest waves: HighLevel.
Based on the latest usage data from BuiltWith, here’s a breakdown of the top 10 marketing automation platforms on the internet—and why more agencies, marketers, and SaaS builders are choosing HighLevel to power their growth.
1. HighLevel – The All-in-One Automation Powerhouse
Websites Using: 529,257
Market Share: 0.42%
Why HighLevel is #1:
HighLevel (also known as GoHighLevel) isn’t just another email automation tool—it’s a full-stack marketing suite built for agencies, by marketers. It combines CRM, funnel building, email/SMS marketing, appointment booking, reputation management, AI workflows, and white-label SaaS tools into a single, unified platform.
Key Strengths:
Native SMS, email, call tracking, WhatsApp, and social messaging
Drag-and-drop funnel and website builder
AI tools, chatbot automation, and conversation workflows
Integrates CRM, automation, and pipeline tracking in one view
Who It’s Best For:
Agencies, consultants, local businesses, SaaS resellers, and marketers ready to ditch duct-taped tech stacks in favor of one powerful dashboard.
💡 Thinking about offering your own branded platform? In 2025, there’s no better launchpad than HighLevel.
2. Klaviyo – The eCommerce Automation Leader
Websites Using: 500,927
Market Share: 0.40%
Klaviyo is the gold standard for eCommerce automation. With powerful integrations into platforms like Shopify and BigCommerce, it enables rich segmentation, product-triggered flows, and detailed analytics.
Best For: Online stores and DTC brands looking for behavior-based marketing at scale.
3. HubSpot – The Inbound Marketing Titan
Websites Using: 489,596
Market Share: 0.39%
HubSpot's marketing hub is a veteran in the automation space. It seamlessly blends content marketing, email campaigns, CRM, and analytics. While more costly, it may be a good fit for scaling companies with larger sales teams.
Best For: Mid-to-large businesses focused on inbound strategy and sales alignment.
4. Brevo – Affordability Meets Features
Websites Using: 461,073
Market Share: 0.36%
Brevo offers a rich feature set at competitive pricing, including email, SMS, WhatsApp campaigns, chat, and automation, all bundled affordably. It’s well-suited for budget-conscious businesses looking for multi-channel capabilities.
Best For: Small businesses and startups seeking value-driven marketing automation.
5. MailerLite – Simplicity & Deliverability
Websites Using: 457,744
Market Share: 0.36%
MailerLite is known for its intuitive email editor, beautiful templates, and fast deployment. It doesn’t overwhelm users with complex options and is ideal for simple drip campaigns or newsletters.
Best For: Freelancers, bloggers, and small businesses prioritizing clean UI and high deliverability.
6. ActiveCampaign – Smart Automation with a CRM Twist
Websites Using: 251,536
Market Share: 0.20%
ActiveCampaign shines in its blend of CRM and marketing automation. It supports robust conditional logic, split automations, and detailed personalization across email and site behavior.
Best For: Mid-market teams looking to personalize the entire customer journey.
7. Tidio – Live Chat + Automation in One
Websites Using: 204,418
Market Share: 4.3% (segment-specific)
Tidio’s strength lies in combining chatbot automation with live chat. While it’s not a full-scale marketing suite, it offers real-time communication workflows and AI chat for lead capture.
Best For: Customer service-focused teams and small eCommerce stores.
8. Adobe Marketing Cloud – Enterprise-Grade Intelligence
Websites Using: 152,712
Market Share: 0.12%
Adobe offers deep personalization powered by AI, connected data ecosystems, and real-time customer profiles. It’s complex, expensive, but unmatched in depth for global enterprise brands.
Best For: Fortune 500s and data-heavy teams with in-house analytics experts.
9. Omniture SiteCatalyst (Adobe) – For Data-Centric Automation
Websites Using: 144,760
Market Share: 0.11%
Once a standalone analytics platform, SiteCatalyst is now part of Adobe’s stack. It enables automated decisions based on behavioral data and insights, but requires technical expertise to extract full value.
Best For: Enterprises prioritizing data over UI simplicity.
10. Omnisend – eCommerce Multichannel Automation
Websites Using: 105,975
Market Share: 0.08%
Omnisend is purpose-built for eCommerce. With drag-and-drop builders, cart abandonment flows, SMS/email/push options, and easy segmentation, it's a lightweight alternative to Klaviyo.
Best For: Shopify and BigCommerce users with modest automation needs.
How HighLevel Stacks Up in 2025
🚀 HighLevel is the top pick for 2025 if you're looking for speed, scale, and full control—especially if you’re building for others.
Why More Agencies Are Switching to HighLevel
In a sea of powerful tools, HighLevel stands out because it doesn’t just add to your stack—it becomes it.
Whether you're building for yourself or offering your own branded SaaS, HighLevel gives you full control, built-in scale, and the freedom to stop duct-taping your business together.
Ready to Take Your Automation to the Next Level?
Stop juggling platforms. Start building systems that scale. Join the all-in-one platform trusted by 2M+ businesses!
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