Color Code Your Pipeline with Smart Tags

Did You Know You Can Color Code Your Pipeline with Smart Tags & Opportunities in HighLevel?

January 15, 20262 min read

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Organize and optimize your pipeline with HighLevel smart tags

If you’ve ever found yourself staring at a sea of identical opportunity cards, unsure which to prioritize, smart tags in HighLevel can transform how you manage your pipeline. These color-coded visual labels help you instantly identify, sort and manage opportunities based on criteria you choose. Whether you’re tracking high-value deals or hot leads, smart tags bring clarity and efficiency to your pipelines.

What are HighLevel smart tags?

Smart tags are customizable labels you can apply to opportunities inside your pipeline. Unlike traditional tags, these aren’t manually added - they’re rule-based, meaning they automatically apply based on conditions you define (like value, status or creation date). That means less clicking and more automating.

How to set up smart tags in HighLevel

Creating a smart tag is simple:

  • Go to your Pipelines section

  • Click Edit on the pipeline you want to update

  • Navigate to the Smart Tags tab

  • Choose from pre-built tags or create a new one

When creating your own:

1️⃣ Add a label and description
2️⃣ Choose a color
3️⃣ Define where the tag applies (single or all pipelines)
4️⃣ Set your rules (e.g., “Opportunity Value > $500”)

Once saved, HighLevel will automatically apply the tag to matching opportunities.

How to manage and display smart tags

After setting up your smart tags:

  • Go back to your Opportunities view

  • If you don’t see the tags, click Manage Fields

  • Search for “Smart Tags” and check the box

  • Hit Apply

You’ll now see smart tags displayed on each qualifying card in your pipeline.

Benefits of using HighLevel smart tags

Smart tags don’t just look nice - they boost productivity by helping your team:

  • Instantly spot high-priority or time-sensitive opportunities

  • Cut down on manual filtering

  • Create consistency across team workflows

  • Automate lead prioritization and segmentation

Whether you use pre-built tags like “Hot Deal” or “New Lead” or customize your own, smart tags make pipeline management smarter, faster and more effective.

Login or start a free trial today to try it for yourself!


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