All-in-one CRM platform

The only CRM real estate professionals need

Stop losing leads to slow follow-ups. HighLevel gives you everything to capture prospects, nurture relationships and close deals.

No long-term contracts. Cancel anytime.

Why you need a CRM

Your real estate business is losing opportunities every day

Problems

Every missed call is a buyer who called another agent.

Buyer, seller and property information lives across multiple tools, spreadsheets and inboxes.

Manual follow-up and administrative work eat into the time you should be spending on showings, negotiations and closings.

Solutions

Capture, assign and follow up with every lead the moment they come in.

Keep contacts, conversations, properties and transactions organized in one platform.

Automate repetitive tasks so you can spend less time managing data and more time generating commissions.

Why you need HighLevel

One platform for your entire real estate operation

Replace disconnected tools with an AI-powered platform built to help agents, teams and brokerages attract leads, nurture relationships and close more deals.

CRM, pipelines & unified conversations

Track every buyer and seller from first inquiry to closing day while keeping every text, email, call, social message and website chat connected to their record. Give agents, teams and brokerages complete visibility into every opportunity, conversation and next step.

AI-powered conversations

Never miss a lead because you're at a showing, meeting with clients or negotiating a contract. AI can answer calls, respond to texts, engage website visitors and keep conversations moving 24/7.

Workflow automation

Automatically send follow-ups, appointment reminders, nurture campaigns and transaction updates based on where buyers and sellers are in their journey. Stay top of mind without adding more to your day.

Property & transaction management with Custom Objects

Create custom property records that automatically connect to buyer and seller contacts. Capture contact and property information from a single form, manage buyer-to-property and seller-to-property relationships, and trigger personalized notifications for everyone involved.

Website, funnel & landing page builder

Launch listing pages, property funnels, home valuation campaigns and open house registration pages in minutes. Every lead flows directly into your CRM, conversations and automations.

Reputation management

Automatically request reviews after successful closings, monitor feedback and build a reputation that generates more referrals, repeat business and new listings.

How it works

Three steps to running a more efficient real estate business

From first inquiry to closing day, HighLevel helps you create a repeatable process that scales with your business.

Pipeline

Capture more leads

Generate buyer and seller leads through listing pages, home valuation funnels, open house registrations and website forms. Every inquiry is automatically organized and routed for immediate follow-up.

AI replied · 2s

Automate your follow-up

Keep buyers and sellers engaged with personalized texts, emails, voicemail drops and appointment reminders that run automatically while you focus on serving clients.

Deal closed · $4,200

Close more deals

When every lead is tracked, every conversation is visible and every follow-up happens on time, you create a predictable system for winning more listings, closing more transactions and growing your market share.

Social Proof

Join the real estate professionals growing with HighLevel

Straight talk from HighLevel users who stopped losing leads and started filling their schedule.

Thanks to HighLevel I’ve been able to become mortgage free by 36 years old and build my real estate portfolio. Next purchase will be a boutique hotel or retreat center. We just closed officially on our first true beach front property thanks to the tools of GHL on the beach of Costa Del Sol El Salvador! This makes investment property number 2. I’m just getting started! I am just a gal who had some big dreams and said why not? https://luxurytropicalstays.com

Kaitlyn Jane Lemus Portillo

Vibe coding for Realtors with MLS listings. Our team was so excited to do this. We have been using Lovable and IDX Broker with HighLevel for our agencies who work with Realtors. Now we are going to be able to keep them all in HighLevel. This is going to really change how things work in the real estate industry. The key for Realtors, brokers and agencies is to have CRM, IDX, and website. Now we get all of it tied right into HighLevel!! Thank you team!!

James C.

GHL is an incredibly powerful platform with endless capabilities. I have built out complete systems for real estate professionals that do everything from prospect and lead management and nurturing, through complete transaction management and coordination, tracking vendors, automating direct mail, real estate calculators, closing reports for managing brokers, and more. If you can dream it, it can happen.

Mindy C.

*Results described are individual experiences and may not be typical. Your results will vary based on your business, effort, market conditions and other factors. HighLevel does not guarantee specific outcomes. Some testimonials may be from affiliates who earn commission from HighLevel.

Pricing

Simple pricing. Serious marketing power.

Claim your 14-day free trial to experience HighLevel before you commit.

Starter

$97 /Month

Perfect for freelancers & solo marketers

3 Sub-Accounts

Unlimited Contacts

Unlimited Users

24/7 Support

All Core Features

Experience it for 14 Days FREE

$297 /Month

Built for growing agencies

Everything in Starter Plan and...

Unlimited Sub-Accounts

Rebill Phone & Email (no markup)

Basic API Access

Experience it for 14 Days FREE

Agency Pro

$497 /Month

Ideal for SaaSPRENEURs & Agencies looking to go SaaS

Everything in Unlimited Plan and...

SaaS Mode

Automated Sub-Account Creation

Rebill Phone & Email with Markup

User/Agent Reporting

Advanced API Access

Experience it for 14 Days FREE

*Credit card required. You'll be auto-charged at your selected plan rate when the trial ends unless you cancel. Cancel anytime in account settings.

HighLevel vs Generic Tools

Why real estate professionals choose HighLevel over generic marketing tools

Built for speed-to-lead, not just contact storage

Most CRMs let you organize contacts. HighLevel is designed to help you capture them, follow up instantly and nurture them automatically so you never lose a deal to a slow response.

One platform could replace your entire tech stack

Your CRM, funnels, email, SMS, calendars, automation, reputation management and payments all live in one place so you can cancel the subscriptions draining your budget.

Designed for closers, not IT departments

Everything is drag-and-drop, ready to launch and backed by 24/7 support so you spend time selling properties instead of troubleshooting software.

FAQ

Got questions?

We got answers.

What is HighLevel?

HighLevel is an AI-powered sales, marketing and automation platform built for agencies. It’s designed to replace multiple disconnected tools with a single, scalable solution so you can manage leads, automate follow-ups, build funnels and close clients from one dashboard.

What tools does HighLevel replace?

HighLevel can replace your CRM, funnel builder, email marketing platform, SMS tool, scheduling software, reputation management system and automation platform. Tools like HubSpot, ClickFunnels, Calendly, Mailchimp and Zapier can often be consolidated into one login.

Can I white-label HighLevel and sell it as my own platform?

Yes. On the Agency Pro plan you can fully white-label HighLevel with your logo, your domain and your pricing. Your clients see your brand and you build recurring SaaS revenue without writing a single line of code.

How does HighLevel help me manage multiple client accounts?

One dashboard gives you access to every client. Each sub-account keeps data separate and secure. You can clone funnels, duplicate workflows and switch between accounts instantly.

Is there a free trial?

Yes. You can start with a 14-day free trial to explore the full platform before committing to a paid plan. No long-term contracts. A credit card is required, but you won’t be billed until the trial period ends. Cancel anytime.

Does HighLevel offer support if I get stuck?

Yes. HighLevel provides 24/7 support via live chat, email and Zoom. You also get access to onboarding resources, a searchable help center, a community forum and weekly live training sessions.